Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales. Sam succeeds James Ray in the role.
As City Head, Sam will serve as a figurehead and voice for the industry in the South West and Wales, championing the outstanding talent in the advertising community and driving collaboration, thought leadership and engagement. She will also work closely with other IPA City Heads and Chair for England & Wales, James Ray, on wider industry issues and IPA initiatives.
"I’m super excited to accept the City Head role, April Six (Mobility) have always been proud members of The IPA. Having achieved Platinum accreditation for our CPD plans, I believe this helps differentiate us as a professional agency with clients and leaves no doubt that we invest and believe in our employees' individual growth and career progression. So I’m looking forward to sharing experiences with both existing and new members alike."
"I am delighted to welcome Sam as our new City Head for Bristol, the South West & Wales. Our role at the IPA is to support and empower our members in every way we can, putting them at the heart of everything we do. As a part of the IPA leadership team, Sam will provide an invaluable voice for IPA members, and I am excited to hear her ideas about the issues impacting the agency community and how the IPA can help."
Sam has approaching 30 years of experience in marketing and advertising. Originally client-side in financial services she made the switch to agency client services 20 years ago and has never looked back. The last five years as Managing Director of April Six (Mobility), in Bournemouth, part of The MISSION Group. Sam has great passion for amazing work, but her dedication lies in building long-standing, successful client relationships. Both require her focus in ensuring the agency’s professional reputation by attracting the right talent and implementing an agency culture that enables the team to flourish, reach their individual aspirations, and deliver and exceed client expectations.
Meet the IPA UK Chairs and City Heads