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Resources for a seamless journey through CPD Accreditation, from inductions and evaluating training, to appraisals, with case studies from award-winning IPA member agencies.
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
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News
The new IPA environmental sustainability report and accompanying toolkit, Agents of Change, identifies the barriers faced by the industry and provides tools and guidance to support agencies in...
Published
19 September 2024
Certainty for the industry is 'welcome' while regulations still need to be finalised and guidance issued so that the industry is able to make sure its ads comply.
13 September 2024
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The IPA has today (6 September 2024) issued its reaction to the provisional ruling from the CMA into Google’s ad tech practices.
6 September 2024
At the IPA Effectiveness Conference 2024, we’ll hear from one of the brains behind Labour’s advertising campaign about bringing consistency and credibility to Labour’s positive message, capturing...
4 September 2024
A short-term decision that could 'cause dramatic long and indeed short-term damage for the population at large, as well as to the economy.'
16 August 2024
IPA Director General Paul Bainsfair is 'disappointed' by the news that the WFA is discontinuing GARM and called the lawsuit 'misguided' and 'likely to adversely affect trust' between advertising...
7 August 2024
The average Brit expects to spend almost £600 on core Christmas-related products and activity, with parents expected to spend over £250 more than non-parents, according to the new report 'The 2024...
25 July 2024
The shortlist is made up of 21 single market case studies, four not-for-profit and three multi-market entries. Of these, seven agencies and 13 brands have been shortlisted with their first entry...
The Chair of the IPA Digital Media Group and Digital Partner at EssenceMediacom, Amy Lawrence, has responded to Google’s announcement that they are abandoning their plans to phase out third-party...
24 July 2024
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
18 July 2024
IPA Director General Paul Bainsfair has welcomed Labour’s Growth agenda and commented on the announcement of legislation to restrict the advertising of less healthy foods to children and more.
17 July 2024
The Production Pitch Process Initiative outlines key actions in acknowledgment of the increasing pressures on all parties and helps improve the production pitching experience.
16 July 2024
According to the comprehensive dataset over a third of Brits (38%) aren’t coping on their current income. This is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the...
11 July 2024
The IPA looks forward to working with the relevant new ministers to support and promote the value of advertising as a core part of the creative industries.
5 July 2024
The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships...
3 July 2024
The IPA is pleased to announce that Born Social and Mediahub were elected into IPA membership at its quarterly Council meeting on Thursday 27 June.
2 July 2024
How clients and agency leaders can best align their working practices with Gen Z for mutual benefit. This is one of the important areas we will be exploring at next week’s IPA Business Growth...
26 June 2024
13 IPA member agencies won a combined 54 Lions (including joint entries). This includes two Grand Prix, six Gold Lions, 26 Silver Lions, 19 Bronze Lions and one Titanium Lion.
25 June 2024
As the advertising industry works to reduce its carbon footprint, the IPA and ISBA have added a new carbon-related clause into their industry standard Creative Services Framework Agreement.
24 June 2024
Artificial intelligence is an area of constant innovation, rapid change and experimentation. There is no doubt it will have a huge impact on our businesses. Join us at the IPA Business Growth...
11 June 2024
The IPA CPD Gold scheme recognises and reward agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry and enhancing...
3 June 2024
Join us at the IPA Business Growth Conference 2024 to hear from Faisal Islam about the state of the global economy and where growth may come from under a new government.
29 May 2024
Richard Lindsay, IPA Director of Legal & Public Affairs, outlines the key policy areas the IPA thinks an incoming government should be focusing on and how it should be supporting the ad industry.
The 48 single and 31 joint case studies represent over £6bn of marketing spend from brands and span local, regional and global marketing communications from seven different markets around the world...
23 May 2024
The survey, which is supported by True & North and details which media owners deliver the highest levels of service, reveals that 86.0% of respondents say that their overall experience of working...
22 May 2024
Perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public.
16 May 2024
Each company has demonstrated their commitment to their people’s mental health and wellbeing. Today’s announcement coincides with the start of Mental Health Awareness Week 2024 and teases new IPA...
13 May 2024
This year’s iList individuals work in disciplines ranging from creative and production to strategy and client services and come from all levels of seniority.
24 April 2024
The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.
18 April 2024
ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. The IPA has partnered with ABC to give its members free membership to ABC,...
16 April 2024
The IPA, ISBA and APA have published a new version of the Commercial Production Coronavirus Tripartite Addendum. Changes have been made to reflect the current status of Covid.
12 April 2024
