IPA Fairness Hub

A practical resource to help agencies make meaningful change in their diversity and inclusion journeys

We believe 2021 is the Year of Action for diversity and inclusion in adland.

That is why we have put together the IPA Fairness Hub, which is an extension of our A Future of Fairness publication. The hub acts as a practical resource to help agencies make meaningful change in their diversity and inclusion journeys through deep diving into particular areas outlined in our A Future of Fairness roadmap. It aims to provide clear guidance and inspiration on how to foster a real sense of inclusion for the incredible talent that make up our industry, as well as the work we create for our clients.

"As an optimist, I believe this will be the decade where equal opportunity is finally a reality for all, regardless of age, class, gender, geography, race, religion, visible or invisible disability and/or sexual orientation. It’s up to all of us to put in the work and effort to enable everyone to have their rightful share of opportunity."

IPA President Julian Douglas

Stay interviews

Retaining top and diverse talent is a huge challenge. Stay interviews (as opposed to just exit interviews) invest time and effort into exploring how staff are currently feeling and doing, as opposed to when they have already resigned.

Best Practice for ED&I in advertising campaigns

Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.

Diversity and Inclusion Essentials Certificate

This qualification will help you to step up and affect positive change in your workplace. Each of the seven modules take an in-depth look at a workplace diversity and inclusion metric.

A Future of Fairness

IPA report to give brands and agencies a series of tangible actions to consider on diversity and inclusion.

Glossary of diversity and inclusion terms

This glossary is taken from Inclusion Works by Hive Learning - the award-winning peer learning platform.

Partnering to best effect

We are lucky to have many incredible organisations supporting our sector in a number of different ways.

All In census report and action plan

Download the results of UK Advertising’s first and biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.

Black Representation in Marketing

Join the BRiM community to make meaningful change in marketing today.

IPA Talent Leadership Group

Annie Gallimore, Managing Director at ACNE London and Chair of the IPA Talent Leadership Group leads the agenda to attract new and diverse talent to the industry. Working collaboratively with key partners, the group delivers a programme of inspirational events and initiatives.