The IPA is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. We strive to be representative of all sections of society and our membership, and for each employee to feel respected and able to give their best.
Our Talent & Diversity Hub provides clear guidance and inspiration on how to foster a real sense of inclusion for the incredible talent that make up our industry, as well as the work we create for our clients.
Recently, the IPA has published its 2022 Agency Census revealing that the share of women in C-suite positions has increased by 12% and the share of individuals from a non-white background in the C-suite has increased by 58%, representing a considerable improvement in the pace of change year-on-year.
We don’t have factories, trucks, manufactured goods. Our people are everything. It’s their brilliance and imagination which is what makes us who and what we are. And that’s why we have to look after them. Let’s take the steps needed to create the most inclusive workplaces imaginable. And let’s support a resilient, thriving and mentally healthy workforce and empower them to write the future of advertising.
The IPA Talent Leadership Group is comprised of the best and brightest thought leaders in adland. Xavier Rees, CEO at Havas London and Chair of the IPA Talent Leadership Group, leads the agenda to attract new and diverse talent to the industry. Working collaboratively with key partners, the group delivers a programme of inspirational events and initiatives.
Associate Director, Diversity at IPA
Talent Acquisition and Diversity & Inclusion Director at Billion Dollar Boy
Managing Partner, Insight, Data Solutions & Marketing at UM London
Director of Diversity, Equity and Inclusion (DEI) at Ogilvy UK
Executive Strategy Director (Government Comms) at MullenLowe
Operations Director & Co-Lead, DE&I at PHD Global
Chief Growth Officer EMEA at Dentsu Creative
Chief Operating & Inclusion Officer at RAPP
Managing Director at Mindshare
Head of Growth at Saatchi and Saatchi
The ‘industry’s open day’ aims to introduce new, potentially unconsidered, career options to school and college leavers, and to provide agencies with an audience of fresh, diverse talent.
The IPA iList celebrates the role models who are changing our industry for the better by challenging inclusivity at every level and from every background and gives them a platform to share best practice.
Stepping into the Spotlight aims to empower and offer success strategies for mid to senior level women at work through a series of workshops and training sessions – helping our attendees take their career to the next level.
Since the 1960’s The IPA has undertaken a series of benchmark surveys among member agencies. These surveys help you benchmark your agency against others in relation to financial and HR related factors.
We are lucky to have many incredible organisations supporting our sector in a number of different ways. Learn more about the vibrant, highly active community within adland in the UK that is working with agencies.
Download the results of UK Advertising’s biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.
BRiM (Black Representation in Marketing) is a cross-industry initiative to improve the representation of Black people in marketing.
This podcast tackles big talent issues in our industry, through interviews with specialists, and offers tangible insights and takeaways for agency staff to implement in their own organisations.
The Talent & Diversity Conference brings the industry together to listen, discuss and share the ways we can take charge of how we attract, develop and retain our existing and new talent and create inclusive workspaces.
A Future of Fairness is designed as a handbook to help you understand the composition and the make-up of our industry.It gives brands and agencies a series of tangible actions to consider on diversity and inclusion.
Retaining top and diverse talent is a huge challenge. Stay interviews (as opposed to exit interviews) invest time and effort into exploring how staff are currently feeling and doing to help them thrive.
Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.
This glossary is taken from Inclusion Works by Hive Learning - the award-winning peer learning platform.
Guidance explaining the separate legal concepts of equal pay and gender pay gaps, together with the key requirements for employers.
IPA CPD Adviser Gwyn March provides an extensive list of initiatives and services that help you as an employer to reach and recruit underrepresented groups.
We are proud to have the ad industry represented with a profile on ERIC which tells potential entrants to our agencies how diverse Gen Zs landed their careers, about life in agencies and live jobs.
Since 1960 the IPA has charted overall employee numbers, working practices, staff turnover, as well as looking at the breakdown by gender, ethnic diversity, age and seniority.
The WFA launches their new DEI Charter for Change, highlighting the key steps that all global organisations need to take to ensure that our industry is truly diverse, equitable and inclusive.
Hiring an apprentice is a productive and effective way to grow talent and develop a motivated, skilled and qualified workforce helping to address diversification and inclusivity in your agencies.
Based on data from more than 333 companies employing more than 12 million people, the Women in the Workplace report provides an overview of the state of work for women.
Fiona Skinner, Founder and Director, The Fertility Coaching Company explores options for both men and women to make combining career and fertility plans possible.
At any one moment, there are up to 15.5 million women experiencing menopause. Dark Horses' menopause policy is open-source and can be used or adapted to fit your organisation.
Key legal issues associated with the menopause at work; what employers can learn from the latest employment tribunal decisions and how agencies can best support employees.
An example template menopause policy, setting out an employer’s approach to supporting employees who are impacted by the menopause.
The importance of integrating accessibility throughout your campaign development process, and how you can do so immediately.
This qualification will help you gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.
Unveiled at the IPA Talent & Diversity Conference and presented by Jack Tadman from Opinium compares and contrasts workplace cultures in the advertising industry to the wider working world.
HR Consultant Mary Budd reflects on the return to the office and asks if we need to rethink what the office is for as more and more people demand the freedom to work in a way that works for them.
This IPA Training Forum discusses why wellbeing at work needs to be taken seriously, and the actions you can take to improve the productivity and happiness of your employees.
Industry-experienced speakers provide bespoke guidance on sickness absence management, dealing with mental health issues and successful strategies for promoting workplace well-being.
Our holistic guide explains the implications of fertility treatment in the workplace, covering time off, when an employee is deemed pregnant during fertility treatment and resources to best support your employees.
We asked the iList finalists in the earlier stages of their career what leaders should bring to the D&I agenda. With a fresh outlook untainted by years of legacy practice and attitudes, we gave them a platform to share their ideas.
If you are wondering where to start on your DE&I journey, read the 10 “nickable ideas” among the initiatives, approach and advice from this year's iList. We encourage you to take these ideas and make them your own.
The aim of the IPA iList is to acknowledge and showcase individuals who are successfully shifting culture within advertising and marketing through their creative work or through game-changing programmes and initiatives. Here, 2022 IPA iList winners are explaining what employers can do for their workforce - or in some agencies are already doing.
Jacob Knox-Hooke, Operations Director at PHD writes about the impactful changes made at PHD Global to support employees at their career and life stages.
Lisa Thompson, Business Director Strategy & Planning at Wavemaker about the things adland can do to support those from working-class households.
Stu Outhwaite-Noel, CCO & Founder at Creature and White Crow, explains why we are people first and work in advertising second - there is nothing wrong in wanting to create stand-out work, but everything wrong in trampling over people’s lives to get there.
Ewen MacPherson, Group Chief People Officer at Havas UK explores why it might be the company’s responsibility to try and fix society’s problems with the company being redefined as a collective of citizens.