IPA Staff List

Director General's Office

The Director General has overall responsibility for the strategic direction of the IPA as well as its day-to-day management. The role includes guiding the President on his/her agenda and is the senior point of contact for the plethora of UK and international advertising, media and marketing trade bodies e.g. the EACA.

Paul Bainsfair

Paul Bainsfair

Director General

Katie Bullen

Katie Bullen

Executive to Director General

Communications

Our ten-strong team is made up of a variety of skills and expertise: press and public relations, event design and management, social media, content creation and creative services. We manage all our visual, verbal and written outputs to members, brands and the media. We steer the conversation in the press, market our events to members and design collateral that will inspire and provide strategic communications advice to all our colleagues.

Tessa Gooding

Tessa Gooding

Director of Communications

Maria Grey

Maria Grey

Associate Director of Communications

Sylvia Wood

Sylvia Wood

Head of Press Office

Charlie Young

Charlie Young

Communications Manager

Angelika Libera

Angelika Libera

Head of Digital Content

Kirsty Walker

Kirsty Walker

Head of Events

Chloe Harris

Chloe Harris

Events Manager

Anya Kamineni

Anya Kamineni

Events Executive

Ramandeep Sandhu

Ramandeep Sandhu

Head of Studio

Paul Zerafa

Paul Zerafa

Graphic Designer

Digital & Data

The Digital and Data Department manages and supports the IPA’s business systems, including network infrastructure, phones, audio/visual systems, email, CRM, websites, customer support for our members and IPA staff and oversee the IPA’s ongoing Digital Transformation project. 

Jason Pittock

Jason Pittock

Associate Director of Digital Strategy

Najeeb Qaisrani

Najeeb Qaisrani

Web Manager

Nishi Sidhu

Nishi Sidhu

Web and CRM Support Senior Executive

James Husband

James Husband

IT Manager

Kamil Tomczewski

Kamil Tomczewski

IT Senior Executive

Oswald Clemente

Oswald Clemente

CRM Manager

Finance

Finance looks after all aspects of the IPA’s financial affairs. We run payroll and process expense claims. We get involved with the IPA’s investments in TouchPoints and the Joint Industry Currencies (JICs). We make sure members pay their subscriptions – and then account to them for every penny spent  by the IPA, whether on expenses or through direct invoicing. Whenever we can, we assist our members with back office matters, such as commercial metrics, dealing with procurement, VAT and other taxes, and fee structuring.

David Clasen

David Clasen

Finance Director

Stephen Mayer

Stephen Mayer

Financial Controller

Manolis Matheou

Manolis Matheou

Finance Manager

Gifty Obeng

Gifty Obeng

Senior Executive (Management Accountant)

Abisha Baskaran

Abisha Baskaran

Accounts Executive

Insight

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation. We are a team of consumer research and industry experts with many years’ experience working directly with agencies, and are perfectly positioned to help members quickly and efficiently understand key topics and issues. 

Damian Lord

Damian Lord

Head of Insight

Eric Kreis

Eric Kreis

Insight Manager

Caris Brett

Caris Brett

Insight Senior Analyst

Sophie Dimond

Sophie Dimond

Insight Senior Analyst

Hamish Bromley

Hamish Bromley

Insight Analyst

Molly Bruce

Molly Bruce

Insight Analyst

Lilo

Lilo

Best Boy

Legal & Public Affairs

We are a small team of in-house lawyers who answer IPA member enquiries. We also write or comment on topical issues and let our members know what’s happening in the advertising legal landscape. At any time, we could be advising on something as simple as the use of photographs in an ad or as complex as GDPR. Alongside this, we’re closely involved in supporting the industry’s self-regulatory system to protect the public from misleading ads. We also provide a public affairs service to make sure that agencies are represented when new rules are proposed by government or regulators.

Richard Lindsay

Richard Lindsay

Director of Legal and Public Affairs

Juliet Bawtree

Juliet Bawtree

Associate Director of Legal & Public Affairs (Employment)

Helen Bowyer

Helen Bowyer

Associate Director, Advertising Law

Albert Yung

Albert Yung

Senior Legal Counsel

Jennifer Cranston

Jennifer Cranston

Legal Counsel

Marketing Strategy

The Marketing Department leads on the programme and strategic direction of the three pillars* of IPA activity around the themes of Effectiveness, Commercial and Talent; how we deliver value, how we make money and how we diversify our talent base to meet new needs. Working with industry leaders from both member agencies, partner sponsors, client marketers and associations, we are responsible for helping to prepare the climate for our member agencies to survive and thrive; addressing the business issues of the day, providing inspiration and thought leadership, networking and best practice.

Laurence Green

Laurence Green

Director of Effectiveness

Joyce Kelso

Joyce Kelso

Director of Agency Value

Leila Siddiqi

Leila Siddiqi

Director of D&I

Alexandra Green

Alexandra Green

Head of Effectiveness Programme

Gabriella Young

Gabriella Young

Senior Marketing Manager

Preety Nimoh

Preety Nimoh

Project Lead, IPA Databank

Media Affairs

The Department of Media Affairs represents the media agency community within IPA membership, spearheading media agency/owner and media owner trade association relations. We participate in cross industry bodies, develop Good Practice and Standards for digital ad trading and provide media expertise in support of all other IPA departments.  We also work closely with the IPA Legal Director on media-related public affairs.

Nigel Gwilliam

Nigel Gwilliam

Director of Media Affairs

Production

Our production department is here to provide production and business affairs advice to agencies on topics such as copyright, insurance, online fees, actor’s usage fees, shooting abroad, production/music/talent contracts and licences and much more. We work closely with the APA to help shape policy and best practice in production. The team is also supported by our highly knowledgeable Legal team.

Eliot Liss

Eliot Liss

Head of Production

Membership

Reporting to the IPA Membership Committee, the Membership Team is responsible for the recruitment and retention of the IPA’s corporate and personal members, and the application of the IPA’s rules, as set out in the Rule Book. 

Tom Mott

Tom Mott

Director of Membership and Company Secretary

Lisa Jones

Lisa Jones

Head of New Business

Sara Robertson

Sara Robertson

Head of Membership Operations

Sarah Vickerstaff

Sarah Vickerstaff

Head of Member Services

Sonja Mclean

Sonja Mclean

Membership Senior Executive (Scotland and NI)

Gus Annetts

Gus Annetts

Membership Engagement Adviser

Mike Leeson

Mike Leeson

Membership Engagement Adviser

Rosanna Skitch

Rosanna Skitch

New Business and Membership Executive

Professional Development

The Professional Development Team is responsible for the promotion and delivery of Continuous Professional Development (CPD) to the industry across a comprehensive learning portfolio and IPA corporate agency CPD Accreditation. This broadly includes 18 MIPA Accredited programmes, a series of one-day courses and 3 levels of IPA agency CPD Accreditation. Our aim as a team is to power our members to professionalise the industry and enable it to do better business for itself and is clients.

Louise Hinchliffe

Louise Hinchliffe

Director of Professional Development

Indre Dragunaite

Indre Dragunaite

Associate Director, Global e-Learning, Maternity Leave

Durba Bhattacharjee

Durba Bhattacharjee

Head of Qualifications (Project Manager) Maternity Cover

Gwyn March

Gwyn March

CPD Adviser

Ava Gill

Ava Gill

Head of UK Courses

Michael Smith

Michael Smith

e-learning Content Developer

Antonia Stearn

Antonia Stearn

Senior Talent Executive

Georgia Scanlon-Coutts

Georgia Scanlon-Coutts

Junior Manager, Qualifications

Iryna Vivchar

Iryna Vivchar

Professional Development Executive

Alice Burke

Alice Burke

Qualifications Executive

Research

The Research Department represents our members’ interests on the Boards and Technical Committees of all the JICs (Joint Industry Currencies). Our representation ensures that we achieve, best practice, impartial, reliable, robust and cost effective audience measurement across all media to enable confident and trusted trading and planning.

In addition we are responsible for the delivery and development of TouchPoints, the IPA’s ground breaking consumer centric, cross platform and multimedia database which was developed at the direct behest of our media agency members. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media use.

Belinda Beeftink

Belinda Beeftink

Research Director

Rebecca Watson

Rebecca Watson

Head of TouchPoints Client Service

Dan Flynn

Dan Flynn

Deputy Research Director

Graeme Griffiths

Graeme Griffiths

Associate Director of Research

Simon Frazier

Simon Frazier

Head of Marketing & Data Innovation

Suzanne Livingstone

Suzanne Livingstone

Administration and Project Support Manager

Resources Department

Our small resources team are responsible for the upkeep, maintenance and smooth running of 44 Belgrave Square. No mean feat when you consider it’s a Grade 1 listed building in one of the most famous squares of London. Our immaculate building is the first impression you get of the IPA and your second is Meena, our superb receptionist, who has a knack  of making everyone feel welcome. We also manage the marketing and the hiring out of our public meeting rooms and cater for all our internal events. Lettie, our Director of Resources, also looks after  the recruitment and well-being of all employees. 

Lettie Hannon

Lettie Hannon

Director of Resources

Meena Halai

Meena Halai

Senior Receptionist

Fabio Dos Santos

Fabio Dos Santos

Facility & Hospitality Manager

Mauricio Albuquerque

Mauricio Albuquerque

Catering Manager