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Brits increasingly consume commercial media on their own, reveals new IPA data
16–34s spend almost half of their commercial media time without others, according to new IPA TouchPoints data.
IPA DG Paul Bainsfair asks what kind of industry we want to build with AI
The latest edition of the IPA AI Magazine moves the conversation beyond experimentation and efficiency gains to explore the bigger strategic challenge
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For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.