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New edition of IPAi Forum highlights need-to-know AI headlines
Redefining agency value in the AI era: The evolution in briefs, search, capabilities, operating models and the human judgement behind effective work
“Small thinking” is killing advertising warn Les Binet and Will Davis
Les Binet and Will Davis argue that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and call on th
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Do you have a question about advertising or employment law? If you work for one of our member agencies, our in-house lawyers are ready to answer your questions, usually within 24 hours.
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A dedicated team of consumer research and industry specialists are available and very happy to help with a new business pitch, market research advice or an internal brainstorm.
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About Learning and Continuous Professional DevelopmentBlog
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.