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New IPA and SEF report identifies the drivers of sports sponsorship effectiveness
Revealing three fundamentals associated with stronger business outcomes and introducing a new Sponsorship Effectiveness Model.
Binet and Boyd urge marketers to "kick the promotion habit"
New research reveals how brands are investing more in price promotions than advertising, yet 75% of marketers cannot estimate what proportion of their
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Do you have a question about advertising or employment law? If you work for one of our member agencies, our in-house lawyers are ready to answer your questions, usually within 24 hours.
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A dedicated team of consumer research and industry specialists are available and very happy to help with a new business pitch, market research advice or an internal brainstorm.
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About Learning and Continuous Professional DevelopmentBlog
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.