Publications & Reports

UK marketing budgets revised up to the highest level in nearly two years despite geopolitical...

A comprehensive, practical guide to effective pricing for agencies and clients operating in...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

The definitive survey of employment trends in media, advertising and marketing communication...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Charting companies’ marketing spend intentions and financial confidence, the Q4 2025 IPA...

First presented at MRG Conference 2025 in Utrecht using data from The 2025 Christmas Consumer,...

The Q3 2025 IPA Bellwether Report, part of the IPA quarterly survey tracking companies’ marketing...

This seventh edition of "Making Sense: The Commercial Media Landscape" presents a detailed...

This insight report, based on a survey of 2,000 UK adults, explores consumer behaviors,...

The Q2 2025 IPA Bellwether Report saw UK marketing budgets bounce back, reversing the previous...

The Price Isn't Right explores the growing disconnect between the value agencies deliver and the...

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

An in-depth exploration and leading industry analysis of the winning papers and themes from the...

The definitive survey of employment trends in media, advertising and marketing communication...

The latest IPA Bellwether Report saw UK marketing budgets rise during the final quarter of 2024...

Industry perspectives on the path to sustainable advertising. This report is the result of...

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

This report helps steer marketers through the effectiveness thicket, giving practical advice on...

Having a dedicated approach to marketing effectiveness in the form of a roadmap improves an...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

A look into the shopping habits, lifestyle plans and core emotions of British consumers across...