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News
The IPA is pleased to announce that Excite OOH and Omnicom Production were elected into IPA membership at its quarterly Council meeting on Thursday, 3 July.
Published
4 July 2025
Blog
True’s Ellie Nicolaou shares her take on the IPA TouchPoints launch, where the spotlight was firmly on a unique, customer-centric, annual cross-media dataset – connecting with Gen Z on a...
Ellie Nicolaou
4th July 2025
Page
A comprehensive analysis of how the IPA Bellwether Report has tracked the transformation of UK marketing investment over the last 25 years.
3 July 2025
A visual journey through 25 years of the Bellwether Reports, showcasing 100 distinctive cover pages that reflect the evolving landscape of marketing, media, and economic insight.
Explore interactive charts that bring 25 years of insights from the IPA Bellwether compendium to life, and tell the evolution of Bellwether categories.
An in-depth exploration of how the IPA Bellwether Report has captured the evolution of UK marketing investment over the past two-and-a-half decades.
2 July 2025
Agencies must ensure that the prices they charge accurately reflect the value they deliver, according to a new IPA report, ‘The Price Isn’t Right’.
Document Page
The Data (Use and Access) Bill has received Royal Assent and is now the Data (Use and Access) Act 2025. The key points in relation to changes to data protection and e-privacy include legitimate...
1 July 2025
Data (Use and Access) Act | ASA research on older people in advertising | DCMS research on online prize draws and competitions
The incredible Gwyn March will be retiring at the end of 2025, following a remarkable 38 years in the industry.
30 June 2025
The APG is bringing together five brilliant minds to investigate what is happening with effectiveness, representing the different perspectives: modelling, media, tech, research and media agencies.
27 June 2025
IPA Director General Paul Bainsfair looks forward to working closely with the new ISBA Director General, Simon Michaelides, for the betterment of the wider advertising and marketing industry.
26 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
25 June 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
Designate Founder Adam Hill discusses how his various side hustles have shaped his life and career, and why he encourages agency employees to explore their passion projects.
Video
Recording of the launch of top-line results from the 2025 TouchPoints Daily Life dataset, with guest speakers sharing case studies on the different ways they use TouchPoints for (and with) their...
IPA Director of Legal & Public Affairs Richard Lindsay welcomed the Government's Industrial Strategy and the Creative Industries Sector Plan, which recognise the importance of the advertising...
24 June 2025
Sustainability leaders explain the value of becoming B Corp certified for advertising agencies, why the B Corp standards have changed and how B Corp members can prepare to transition to the new...
19 IPA member agencies won a combined 55 Cannes Lions, including two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions.
23 June 2025
IPA Chair for Scotland, Jim Kelly, celebrates the incredible creativity at Scottish agencies and explains why it is something that we should all cherish and champion.
Jim Kelly
19th June 2025
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
17 June 2025
A morning full of ideas, provocations and practical tools to help your agency get its swagger back, setting you up to thrive and prosper in the long-term.
Data (Use and Access) Bill Update | Online Advertising E-Privacy Update
Comedian and Emmy Award-winning Hollywood writer, Beth Sherman, dives into how you can use humour as a tool to build the connection, trust and rapport essential to agency success.
The IPA has today (12 June) welcomed the Government’s commitment to increased investment in the creative industries as a powerful public acknowledgement of their value to the UK economy and society.
12 June 2025
IPA Chair for Northern Ireland, Brian Scott, explains how agencies in Northern Ireland are responding to Karen Martin's agenda, and why they are ready to pick up the baton.
Brian Scott
12th June 2025
The new board will help the 44 Club keep up with the cultural zeitgeist and drive the series to new heights.
10 June 2025
Although not endorsed or recommended by the IPA, the Digital Safeguarding Toolkit, developed by Dr Francis Rees at the University of Essex, may be useful as members consider productions involving...
9 June 2025
Catch up with highlights of the 2025 IPA Talent and Diversity Conference sessions exploring topics under the wider theme of 'Unity – moving everyone forward'.
5 June 2025
The IPA guidance outlining the key employment law changes set out within the Employment Rights Bill published by the Department for Business and Trade in October 2024, is updated as at 5 June 2025....
The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.
3 June 2025
Juliet Bawtree, IPA Associate Director, Employment Law, outlines the latest on the key employment law changes set out in the Employment Rights Bill published in October.
