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Guidance on Workplace Sexual Harassment – New Law

This guidance provides details of the new legal duty (from 26 October) on employers to take reasonable steps to prevent sexual harassment in the workplace. It considers what steps agency employers...

  • Published

    20 September 2024

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IPA arms agencies with four-step sustainability transformation toolkit

The new IPA environmental sustainability report and accompanying toolkit, Agents of Change, identifies the barriers faced by the industry and provides tools and guidance to support agencies in...

  • Published

    19 September 2024

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Agents of change

This sustainability toolkit provides agencies with a detailed and practical four-step model for action and is designed to give leaders the knowledge and support to formulate a sustainability plan that sits in tandem with their agency business plan.

  • Published

    19 September 2024

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Employment template: Sexual Harassment Policy

A template policy setting out an employer’s approach to dealing with sexual harassment in the workplace. The policy incorporates the new mandatory employer duty to take reasonable steps to prevent...

  • Published

    19 September 2024

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Emotions during 'Twixmas'

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

Non Members: £50.00

Members: Free

Details

Blog

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Solitude as self-care for Gen Z at Christmas

With younger generations disproportionately experiencing negative emotions like anxiety and loneliness at Christmas, Molly Bruce, Insight Analyst at the IPA explores why that could be and what...

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Molly Bruce

18th September 2024

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Loving High Standards

Sam Pearce joins the IPA Training Forum to explore how to create successful, high-performing cultures without losing integrity, whilst debunking the myths that surround them.

  • Published

    18 September 2024

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Audience Profile: Pet Owners

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

Non Members: £50.00

Members: Free

Details

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Government responds to less healthy foods consultation

It has been public knowledge since 2023 that advertising restrictions on ads for less healthy foods would be coming into effect in October 2025. With the law set out in the Health and Care Act...

  • Published

    13 September 2024

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IPA responds to Government consultation outcome on further HFSS ad restrictions

Certainty for the industry is 'welcome' while regulations still need to be finalised and guidance issued so that the industry is able to make sure its ads comply.

  • Published

    13 September 2024

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New IPA TouchPoints report reveals core changes to commercial media landscape

The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...

  • Published

    11 September 2024

Blog

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Getting the effectiveness band back together

Creativity and effectiveness are often discussed separately, but there are signs they are being reunited. As we look ahead to our own, imminent IPA Effectiveness Awards and IPA Effectiveness...

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Laurence Green

11th September 2024

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The Effectiveness Files: The Guardian

Anna Bateson, CEO of Guardian Media Group discusses her role as the caretaker of an iconic media brand, what the future holds and more.

  • Published

    11 September 2024

Blog

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Will Generative AI help tell causation from correlation?

Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.

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Paul Cuckoo

11th September 2024

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IPA Media Planning and Strategy Summit 2024

Highlights from the IPA Media Planning and Strategy Summit 2024, drawing on the past and present of media planning to gain a better understanding of what the future may hold, and proving three new...

  • Published

    11 September 2024

Blog

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Influencer measurement made easier

Marketers don’t need more influencer metrics. They need better ways to connect social data to clients’ commercial goals to get the full picture on the effectiveness of influencer marketing.

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Simon Harwood

10th September 2024

Blog

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Three common mistakes in awards entries

Drawing on 30 years of empirical findings from the Institute, the writers debunk what they think are frequent misconceptions of what research says about how effective marketing works.

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Dr Ella Ward and Professor Byron Sharp

10th September 2024

Blog

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Why we use products, but buy stories

Warwick Cairns, tutor of the IPA Advanced Effective Storytelling Course explains why the most powerful person in the world is the storyteller.

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Warwick Cairns

10th September 2024

Blog

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Minding our own behaviour

When it comes to agencies, why does using behavioural science fall into the classic “It’s easier to do for others. Harder to do for yourself”? It's about fostering a culture of continuous learning...

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Sue Benson

10th September 2024

Blog

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A tide that lifts all boats

The IPA Effectiveness Awards are much more than just a way to measure success—they’re a catalyst for creating growth. They raise the bar not only for the campaigns that win but for every campaign...

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Ringo Moss

10th September 2024

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Making measurement triangulation work

Businesses that connect the different ways they measure marketing so each informs the other are better equipped to make effective decisions. It’s far from easy to do.

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Matt Andrew

10th September 2024

Blog

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What’s the holdout on advertising holdouts?

There are challenges in setting up rigorous advertising experiments. But they are outweighed by the opportunities to receive and learn from rich feedback.

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Chetan Murthy

10th September 2024

Blog

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The catalytic effect of effectiveness accreditation

Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...

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Emma Chaplin

10th September 2024

Blog

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Better understand and justify the value of our creativity

How to ensure that the creative assets you develop are commercially effective - and how to prove it. Gurdeep Puri, tutor of the IPA Advanced Strategic Effectiveness course explores why we need to...

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Gurdeep Puri

9th September 2024

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TouchPoints Making Sense (Sixth Edition)

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

By Simon Frazier

Non Members: Free

Members: Free

Details

News

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IPA reacts to CMA’s provisional ruling on Google’s ad tech practices

The IPA has today (6 September 2024) issued its reaction to the provisional ruling from the CMA into Google’s ad tech practices.

  • Published

    6 September 2024

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Discover the strategy behind Labour’s General Election win

At the IPA Effectiveness Conference 2024, we’ll hear from one of the brains behind Labour’s advertising campaign about bringing consistency and credibility to Labour’s positive message, capturing...

  • Published

    4 September 2024

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UK Economic Snapshot August 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    4 September 2024

Blog

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How to advertise our industry to young talent

IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.

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Gwyn March

2nd September 2024

Blog

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A witness to agency history

IPA Director of Communications Tessa Gooding is looking back on her 30+ year career at the IPA where she has been a witness to a number of key individual employment shifts and a bystander to key...

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Tessa Gooding

2nd September 2024

Blog

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AI in advertising has to transform the ways of our thinking and working

Neil Perkin, tutor of the new IPA course "Advanced Application of AI in Advertising" explores why unlocking the value of AI in advertising is about both optimisation and transformation.

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Neil Perkin

2nd September 2024

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Podcast Studio

Whether you’re conducting interviews or leading engaging discussions, our small studio offers the perfect setting for creating your podcasts at a competitive rate. We will provide a technician to help you set up, you'll then have the room to yourself to make your recording.

  • Published

    29 August 2024