IPA | Knowledge Centre

Blog

How brands can create connections with events

What is it about events that makes them so influential? And how can they elevate a brand to build meaningful connections? Events and Activations Director at IMA-HOME, Lucy Tant, takes a look.

Lucy Tant

25th April 2024

News

IPA celebrates 30 inclusivity trailblazers on iList 2024

This year’s iList individuals work in disciplines ranging from creative and production to strategy and client services and come from all levels of seniority.

Published

24 April 2024

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Legal & Public Affairs Update

Online Advertising Action Plan | ASA Annual Report 2023 | ASA research into green claims in food ads | Green claims in the fashion industry | CMS Committee report on creative sector pay

Published

24 April 2024

Audience Profile: Electric Vehicle Owners

From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...

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Do you have a win without pitching mindset?

Blair Enns, CEO of Win Without Pitching presents at the 2017 IPA Business Growth Conference.

Published

22 April 2024

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Environmental Claims Update on the Fashion Retail Sector

Key takeaways from the CMA’s findings on green claims in fashion retailing. Following the launch of the Green Claims Code in 2021, the Competition and Markets Authority has been conducting a series...

Published

19 April 2024

News

UK marketing budget growth cools in Q1, but 2024/25 outlook remains positive

The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.

Published

18 April 2024

Q1 2024 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

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Members: £99.00

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Employment template: Flexible Working Policy

A template flexible working policy for dealing with flexible working requests, being requests to change terms and conditions of employment relating to hours, days, times and/or place of work. The...

Published

17 April 2024

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New Business Diaries: Christi Tronetti and Kristy McCready

Christi Tronetti and Kristy McCready explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

Published

17 April 2024

Blog

Advertising: A career for diverse thinkers and wonderful misfits

Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...

Will Nevill

17th April 2024

News

IPA offers its agencies free ABC membership

ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. The IPA has partnered with ABC to give its members free membership to ABC,...

Published

16 April 2024

Blog

How empathy can unlock opportunities and boost your client/agency partnership

The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here we explore how responding to clients with empathy,...

IPA Client Relationship Group

16th April 2024

Holiday booking plans

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Sophie Dimond

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News

New version of the Commercial Production Coronavirus Tripartite Addendum

The IPA, ISBA and APA have published a new version of the Commercial Production Coronavirus Tripartite Addendum. Changes have been made to reflect the current status of Covid.

Published

12 April 2024

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Tripartite Production Covid-19 Addendum v4

Version 4 of the addendum agreed by the IPA, ISBA and the APA for use when agencies and production companies are contracting for commercial productions while COVID-19 still presents a concern. The...

Published

12 April 2024

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IPA On... Female leadership matters

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson discuss female leadership and gender equality at C-Suite level.

Published

10 April 2024

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Employment template: Carer’s Leave Policy

A template carer’s leave policy setting out the statutory, day-one right for all employees under the Carer’s Leave Regulations 2024 to take up to one working week’s unpaid leave in each rolling...

Published

9 April 2024

News

Discover how to foster true workplace inclusivity

Join changemakers from across the creative industries at the IPA Talent & Diversity Conference as we seek to move the dial on inclusivity in a sustainable and realistic way.

Published

3 April 2024

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IPA AI checklist for agencies

We have also set out some points for you to consider, both for your agency’s internal purposes and to provide potential discussion points with clients.

Published

2 April 2024

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UK Economic Snapshot March 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

Published

2 April 2024

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Generative artificial intelligence in the workplace policy

This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative artificial intelligence (“generative AI”), both for its own internal...

Published

2 April 2024

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IPA AI checklist for agencies

In our various guidance notes for IPA members on the use of generative AI for advertising, we explain some of the potential pitfalls, give tips for agencies on using generative AI to help agencies...

Published

2 April 2024

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IPA guidance on client contract clauses for AI use

How should agencies contract with clients if they might be using generative AI to create their ads? Much will depend on the discussions between the agency and client, their attitude to risk, the...

Published

2 April 2024

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Strong Appeal Gambling Rules - 12 month review

In October 2022, CAP toughened the rules for gambling ads, preventing them from including any content likely to be of "strong appeal" to U18s, instead of the narrower "particular appeal". Over a...