The IPA has today (25 March) appointed Publicis Media’s Managing Director of L’Oréal Lab & Head of AI Operations, Marcos Angelides as the new Chair of the Commercial Leadership Group. Marcos succeeds Jason Cobbold in the role and has served on the group since 2024.
The Commercial Leadership Group is a key part of the IPA Commercial Pillar, which seeks to help agencies drive profitable and sustainable growth in the long-term.
As Chair, Marcos will steer the IPA Commercial Pillar’s overall direction through new research, best practice guides, courses, events and thought leadership. Recent research from the IPA Commercial Pillar includes the IPA Pricing Playbook, The Price Isn't Right, Agents of Change, Defining the modern workplace, Shift happens and Partnering for Growth.
Marcos will also host July’s flagship IPA Business Growth Conference which explores the key issues around new business, pricing models, sustainability and AI to provide agencies with the tools they need to thrive and prosper in the long-term.
Commenting on the appointment:
Marcos Angelides, Chair of the IPA Commercial Leadership Group and Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media:
“I’m over the moon to be taking on the role of Chair. The Commercial Leadership Group does incredibly important work within the IPA, supporting agencies to build successful and sustainable businesses for the long term. It’s a brilliant bunch of people, and I’m excited to work with them to champion the amazing work happening across our industry.”
Ed Palmer, Director of Agency Value, IPA, said:
“Right now, agencies are experiencing one of their biggest ever periods of transformation, not least because of the impact of AI. So Marcos couldn’t be better placed to be our Commercial Leadership chair: he is an experienced commercial operator in one of the world’s most dynamic agency networks; he’s at the leading edge of driving AI adoption across Publicis’ media agencies; and the Chair of the Advertising Association’s AI taskforce. Not even AI could come up with a more perfect CV for the role. We can’t wait for him to get started.”
Marcos Angelides biography:
As Head of AI Operations, Marcos drives the adoption of cutting-edge AI tools across all the Publicis Media agencies. And as MD of L’Oréal Lab, he works directly with L’Oréal on their mission to lead the world in ‘beauty tech’ and harness the very best innovations that drive their business forward.
Last updated 25 March 2026