With algorithms driving consumer choice more than ever before, are the fundamentals of advertising effectiveness being transformed in real time?
At October's IPA Effectiveness Conference, leading voices from agencies, brands and the world of academia explore how AI is reshaping the way people think, search and choose, and what that therefore means for brands competing to stay visible and memorable in a world increasingly influenced by machines.
The home of the work that works for the past decade, next month's hybrid conference will also see the launch of brand-new evidence into:
- How to balance pricing, promotions and brand-building for lasting effectiveness.
- The key drivers of ad awareness and the role they play in unlocking your commercial results.
- How to maximise impact in an increasingly crowded retail ecosystem.
- Why creator-led campaigns actually work and how to scale them effectively.
To discover the secrets behind creating work that truly works, and to hear from some top brands including TUI, Ancient+Brave and Motorway - and the brains behind the latest IPA Effectiveness Award-winning papers… join us there on Wednesday 7 October.
Check out the full agenda and book your place at the IPA Effectiveness Conference
In-person tickets are available from £425 +VAT for IPA members, with virtual tickets available from £220 +VAT. Discounts are available for bulk bookings.
The IPA Effectiveness Conference is sponsored by Analytic Partners, JICMAIL, System1, Thinkbox and Tracksuit
Last updated 16 September 2026