The IPA has appointed Dan Flynn and Graeme Griffiths as joint Directors of Media Research. They succeed Denise Turner in the role, having previously served as IPA Deputy Research Director and Associate Director of Research, respectively.
In their roles, Flynn and Griffiths will lead the strategic direction and development of the IPA TouchPoints programme, which publishes an annual survey of consumer media habits, as well as other benchmark surveys including the IPA Agency Census, Salary & Benefits Report and Pricing & Financial Benchmark Survey.
They will also represent the IPA on all the industry media research currencies – ABC, Barb, JICMAIL, JICPOPs, JICREG, PAMCo, RAJAR, Route and UKOM.
Commenting on the appointments:
Paul Bainsfair, Director General, IPA:
“Following the tragic and untimely death of Denise Turner, we asked Dan and Graeme to step in and lead the IPA Media Research team. In these difficult circumstances, they have both demonstrated an impressive ability to maintain high standards for members."
As we navigate challenging conditions for our industry and the wider economy, we have every confidence that Dan and Graeme’s combined experience and leadership make them perfectly placed to lead the IPA Media Research team as we continue to support the industry’s evolving media research needs.
Dan Flynn, Joint Director of Media Research, IPA:
“I am really honoured to take on this role which has such an amazing legacy, shaped by leaders who helped build and protect the trusted research that underpins our industry. To follow in their footsteps is both a privilege and responsibility. In this time of rapid transformation, my focus will be on maintaining the quality of our datasets and help them meet the needs of the future.”
Graeme Griffiths, Joint Director of Media Research, IPA:
“I am really excited by the opportunity to continue in the footsteps of some truly inspirational women who have held this role before us. We all miss Denise terribly, but I hope we can continue the work she started here and build on it. Dan and I have a very complimentary set of skills that will enable us to do even more for our members and the media research community.”
Dan Flynn biography:
Dan Flynn was appointed as Deputy Research Director at the IPA in 2021. In this role, he supported the development and delivery of the IPA’s research agenda and represented agency interests across the UK’s media measurement landscape and key industry initiatives.
He plays a central role in the IPA’s TouchPoints programme, one of the UK’s leading sources of cross-media audience insight and works with partners across the industry to ensure measurement frameworks remain robust, transparent, and fit for a rapidly evolving media environment. Dan also serves as a Director at Barb, the UK’s television audience measurement body, where he contributes to the governance and development of standards for television and cross-platform viewing.
Prior to joining the IPA in 2016 as Head of Product & Commercial, he spent more than a decade at Kantar Media, working primarily on the TGI consumer intelligence study, building extensive experience in audience research, media measurement, and industry data systems.
Graeme Griffiths biography:
Graeme has worked as a researcher for more than 25 years, most of which have been focused on media research. During that time, he has worked as Research Director for both Kantar and Ipsos. Graeme joined the IPA as Head of Research in 2018 and was appointed as Associate Director of Research in 2022.
Graeme is responsible for all IPA member surveys as well as the development and delivery of TouchPoints, the IPA’s ground-breaking consumer centric, cross platform, multimedia database for the UK advertising market. Graeme is one of the architects of All In; the cross-industry DE&I initiative that started in 2021.
Over the past few years, Graeme has worked to revitalise IPA’s core benchmark surveys by improving reporting and developing bespoke comparison reports for individual members. The IPA member surveys continue to be cited as one of the most valuable components of membership, providing a unique perspective on financial and personnel matters within an agency.
Graeme also sits on numerous media research boards and technical committees representing UK advertising agency interests.
Last updated 25 February 2026