Twenty-eight agencies honoured for outstanding professional development

CPD Gold agencies continue to prove beyond doubt that investment in learning and development is a business imperative that pays back many times over, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned an impressive £7.64 return on every £1 invested in learning and development in 2025, retained 92% of clients, and saved £201,100 on staffing costs with an average voluntary staff turnover of just 13.5%. This compares to an industry-wide figure of 17.1% reported in the 2025 IPA Agency Census.

This year’s CPD Gold agencies are:

23red, Anything is Possible, Assembly, Bicycle London, Bray Leino, Cravens, December19, Drummond Central, Generation Media, Havas Media, Hearts & Science, Hunterlodge Advertising, JAA Media, McCann Central, McCann Manchester, Medialab, Mediaplus Connect, Mediaplus UK, MG OMD, Mother London, OMD UK, PHD Media, Southpaw, The Gate London, The Kite Factory, Trunk, Walk-In Media and Wieden + Kennedy London.

MG OMD has achieved CPD Gold for 15 years in a row, and The Kite Factory for ten years in a row, while JAA Media have achieved CPD Gold for the first time.

Twenty-one agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, Anything is Possible, Bicycle London, Bray Leino, December19, Generation Media, Havas Media, Hearts & Science, Hunterlodge Advertising, McCann Central, McCann Manchester, Medialab, Mediaplus Connect, Mediaplus UK, MG OMD, OMD UK, PHD Media, The Gate London, The Kite Factory, Trunk, Wieden + Kennedy London

Bicycle London, McCann Central, McCann Manchester and Trunk have achieved CPD Platinum for the first time.

Murray Bisschop, UK Marketing Director at Tesco and Chair of Judges for 2025 IPA CPD Gold Accreditation, said: “Judging the IPA CPD Gold Accreditation has been a fantastic experience. We’ve been able to learn how the very best agencies are fostering a culture of learning and development throughout the organisation and the immense value that this brings to the business.

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.