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News
Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".
Published
10 September 2025
Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...
9 September 2025
IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period.
24 July 2025
Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.
17 July 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
As IPA members will, hopefully, be aware, the Government announced in May that brand advertising that does not identify less healthy food/drink (LHF) products will not be in scope of the LHF...
The IPA is pleased to announce that Excite OOH and Omnicom Production were elected into IPA membership at its quarterly Council meeting on Thursday, 3 July.
4 July 2025
An in-depth exploration of how the IPA Bellwether Report has captured the evolution of UK marketing investment over the past two-and-a-half decades.
2 July 2025
Agencies must ensure that the prices they charge accurately reflect the value they deliver, according to a new IPA report, ‘The Price Isn’t Right’.
The incredible Gwyn March will be retiring at the end of 2025, following a remarkable 38 years in the industry.
30 June 2025
IPA Director General Paul Bainsfair looks forward to working closely with the new ISBA Director General, Simon Michaelides, for the betterment of the wider advertising and marketing industry.
26 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
25 June 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
IPA Director of Legal & Public Affairs Richard Lindsay welcomed the Government's Industrial Strategy and the Creative Industries Sector Plan, which recognise the importance of the advertising...
24 June 2025
19 IPA member agencies won a combined 55 Cannes Lions, including two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions.
23 June 2025
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
17 June 2025
A morning full of ideas, provocations and practical tools to help your agency get its swagger back, setting you up to thrive and prosper in the long-term.
The IPA has today (12 June) welcomed the Government’s commitment to increased investment in the creative industries as a powerful public acknowledgement of their value to the UK economy and society.
12 June 2025
The new board will help the 44 Club keep up with the cultural zeitgeist and drive the series to new heights.
10 June 2025
The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.
3 June 2025
Fern Miller and Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands.
29 May 2025
As City Head, Nichola will serve as a figurehead and voice for the industry in Newcastle & the North East, championing the outstanding talent in the advertising community and driving collaboration,...
22 May 2025
IPA Director of Legal and Public Affairs, Richard Lindsay, comments on the announcement.
IPA agencies and digital specialists have named GumGum as the best media owner to work with. 91.8% of respondents said that their overall experience of working with GumGum was a good one.
20 May 2025
CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness.
13 May 2025
As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...
7 May 2025
A new, free IPA report, "Time for some new ‘Age Thinking’", highlights the age imbalance in the UK advertising agency business and offers practical solutions to foster more inclusive and equitable...
30 April 2025
The IPA has announced a powerful new partnership with Brixton Finishing School and its youth-focused ADventure programme to elevate Advertising Unlocked 2025 - the UK ad industry’s nationwide open...
28 April 2025
The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.
24 April 2025
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
