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News
New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.
Published
27 January 2026
Palmer's appointment comes at a critical time, as agencies face growing pressure to articulate their value, evolve commercial models and build stronger, more effective client relationships.
22 January 2026
IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.
Lilli English and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel, respectively.
Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.
15 January 2026
Designed for early-career creatives, the IPA Creative Essentials Certificate provides practical tools, inspiration and industry insight to help them develop, craft and sell work that truly moves...
8 January 2026
The IPA is celebrating Alessandra Bellini, Jamie Elliott, Lord Michael Grade, Joyce Kelso, Tim Lindsay and Nigel Sharrocks for their outstanding service and for raising the reputation of adland at...
7 January 2026
Simon Bollon has been appointed as IPA City Head for Leeds and Yorkshire, while Penny Took is the new IPA City Head for Birmingham and the Midlands.
6 January 2026
Bisschop and the judging panel will examine CPD Gold submissions and honour those that demonstrate an embedded, effective and innovative culture of learning throughout 2025.
18 December 2025
The IPA is pleased to announce that Nucco was elected into IPA membership at its quarterly Council meeting on Thursday, 4 December.
8 December 2025
The ASA response includes statutory guidance for the industry on new rules on LHF advertising that come into effect from 5 January 2026, and will be incorporated into the CAP and BCAP Codes.
4 December 2025
The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.
27 November 2025
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
26 November 2025
IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey.
18 November 2025
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...
12 November 2025
It is with profound sadness that the IPA announces the death of Denise Turner, our Media Research Director, who passed away suddenly on Friday (7 November 2025).
10 November 2025
Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.
4 November 2025
The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026.
3 November 2025
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns.
25 September 2025
The free guide 'Finding an advertising agency – A best practice guide for public sector bodies' has been endorsed by the Crown Commercial Service and the Cabinet Office.
18 September 2025
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".
10 September 2025
Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...
9 September 2025
IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period.
24 July 2025
Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.
17 July 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
