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Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
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News
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
Published
28 February 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
IPA Director of Legal & Public Affairs Richard Lindsay urged the Government to ensure that AI becomes a strategic growth-driver for the Creative Industries rather than the cause of their demise.
Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers.
19 February 2025
To bring the 44 Club back to life and drive it forward, the IPA is seeking four agency employees bursting full of energy, enthusiasm and creativity.
18 February 2025
'Game-changing ideas for people’s wellbeing' draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour.
13 February 2025
IPA President Josh Krichefski's powerful speech on the enduring value of creativity from the LEAD 2025 conference.
6 February 2025
Turner joins the IPA from Route where she has been CEO since June 2022 and succeeds Belinda Beeftink, who retired at the end of 2024.
5 February 2025
Rewarding agencies for their exceptional professional development programmes, and outstanding investment in the development and wellbeing of their employees.
4 February 2025
Bauer Academy, in partnership with McCann, is announcing the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This initiative brings...
A comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape.
3 February 2025
Jason Cobbold will Chair the IPA Commercial Leadership Group, while Nick Maddison and Genna Trentham will co-Chair the IPA Client Relationship Group.
29 January 2025
According to the 2024 IPA Agency Census, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled 26,787, up from 26,630 recorded in 2023.
23 January 2025
The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry.
22 January 2025
After the uncertainty surrounding the Autumn Budget led firms to hit the pause button in the third quarter, the latest IPA Bellwether Report highlighted renewed marketing budget growth across the...
16 January 2025
IPA Director of Legal & Public Affairs, Richard Lindsay has called the delay in publication of CAP's guidance on the advertising restrictions on less healthy foods 'very frustrating for all...
13 January 2025
The IPA is celebrating Annie Gallimore, Belinda Beeftink, Catherine Kehoe, Chris Byron, Josh Krichefski, Keith Weed and Matt Hill for their outstanding service and for raising the reputation of...
7 January 2025
This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners. From Insight to Membership and everything in...
11 December 2024
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey.
5 December 2024
Karen Martin, Chief Executive of BBH London, has been nominated as IPA President-elect to succeed Josh Krichefski, Chief Executive Officer of GroupM UK & EMEA. The election will take place as part...
28 November 2024
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.
13 November 2024
36 additional companies have demonstrated their commitment to the positive mental health and wellbeing of their people, joining the inaugural 67 companies to attain the badge of honour.
6 November 2024
IPA Director General Paul Bainsfair reflects on Labour's Autumn Budget that saw a rise in Employer National Insurance contributions that 'threatens' agencies' ability to facilitate the growth the...
30 October 2024
Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales.
24 October 2024
Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.
17 October 2024
After 18 years of remarkable service, Belinda Beeftink, Research Director at the IPA, is set to retire on 31 December 2024, marking the end of an era in media research. Belinda leaves behind an...
10 October 2024
According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...
9 October 2024
The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...
Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank.
Five Gold, seven Silver and 16 Bronze prizes, along with nine Special Prizes, were awarded to companies from the UK, USA, Australia and New Zealand across Not-for-profit, Global, Regional and...
7 October 2024
AMV BBDO changed perceptions of Guinness and brought the brand to a new audience, leading them to become the best-selling pint in the UK for the first time.
adam&eveDDB took home seven total prizes at the IPA Effectiveness Awards 2024 including the Grand Prix, The Channon Prize for Best New Learning and the Prize for Best Small Budget.