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News
The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.
Published
27 November 2025
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
26 November 2025
Our beloved Media Research Director, Denise Turner, passed away suddenly on Friday, 7 November. A Thanksgiving service will be held on Monday, 8 December in Salisbury.
IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey.
18 November 2025
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...
12 November 2025
It is with profound sadness that the IPA announces the death of Denise Turner, our Media Research Director, who passed away suddenly on Friday (7 November 2025).
10 November 2025
Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.
4 November 2025
The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026.
3 November 2025
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns.
25 September 2025
The free guide 'Finding an advertising agency – A best practice guide for public sector bodies' has been endorsed by the Crown Commercial Service and the Cabinet Office.
18 September 2025
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".
10 September 2025
Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...
9 September 2025
IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period.
24 July 2025
Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.
17 July 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
As IPA members will, hopefully, be aware, the Government announced in May that brand advertising that does not identify less healthy food/drink (LHF) products will not be in scope of the LHF...
The IPA is pleased to announce that Excite OOH and Omnicom Production were elected into IPA membership at its quarterly Council meeting on Thursday, 3 July.
4 July 2025
Agencies must ensure that the prices they charge accurately reflect the value they deliver, according to a new IPA report, ‘The Price Isn’t Right’.
2 July 2025
An in-depth exploration of how the IPA Bellwether Report has captured the evolution of UK marketing investment over the past two-and-a-half decades.
The incredible Gwyn March will be retiring at the end of 2025, following a remarkable 38 years in the industry.
30 June 2025
IPA Director General Paul Bainsfair looks forward to working closely with the new ISBA Director General, Simon Michaelides, for the betterment of the wider advertising and marketing industry.
26 June 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
25 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
IPA Director of Legal & Public Affairs Richard Lindsay welcomed the Government's Industrial Strategy and the Creative Industries Sector Plan, which recognise the importance of the advertising...
24 June 2025
19 IPA member agencies won a combined 55 Cannes Lions, including two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions.
23 June 2025
