Telling the story of the IPA Effectiveness Awards 2024 Gold-winning 'Long-term brand building done proper' Yorkshire Tea case-study by Lucky Generals and Goodstuff Communications.
This brand film, in partnership with Thinkbox, reveals how Yorkshire Tea defied received wisdom about the merits of taking on bigger rivals and entrenched buying habits in a declining market.
Watch the full collection of IPA Effectiveness Awards Brand Stories on Film