This insight report, based on a survey of 2,000 UK adults, explores consumer behaviors, sentiments, and trends surrounding Christmas 2025, including shopping habits, the impact of global conflicts, the role of technology, and evolving traditions.
Key findings highlight increased participation in seasonal sales, a preference for local and charitable purchases and a growing interest in digital detoxes during the festive period.
The report also provides implications for advertisers, emphasising the importance of inclusive messaging, purpose-driven campaigns and nostalgic storytelling to resonate with diverse audiences during uncertain times.