Publications & Reports

Industry perspectives on the path to sustainable advertising. This report is the result of...

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

This report helps steer marketers through the effectiveness thicket, giving practical advice on...

Having a dedicated approach to marketing effectiveness in the form of a roadmap improves an...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

A look into the shopping habits, lifestyle plans and core emotions of British consumers across...

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA...

UK companies revise their marketing budgets up to strongest levels in almost a decade.

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

How econometrics can help make marketing more accountable, more effective, and more profitable....

The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

One of the striking findings of this report is the changing nature of the relationship between...

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

The second IPA TouchPoints report highlights the growing gap between how younger and older...

A TouchPoints data report to help planners and advertisers to better understand the commercial...