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Blog
Ten years on from taking the IPA Excellence Diploma in Brands, Tony Mattson, Group Head of Strategy at Havas Media Network UK, looks back at his 'I believe...' thesis and the impact the...
Tony Mattson
11th December 2023
Following the launch of My Mum, Your Dad, Emily Rich argues that everyone working in the industry must continue to champion and embrace the positive cultural shifts against ageism that are...
Emily Rich
19th September 2023
OMD’s Charlie Ebdy assesses what his prize-winning 2015 IPA Excellence Diploma dissertation got right – and wrong – about today’s brand building challenges.
Charlie Ebdy
13th September 2023
As part of the 2022 IPA Excellence Diploma in Brands, UM Worldwide's Ruth Corrigan examines the inherent gender bias that pervades our industry, and argues that to restore credibility and safeguard...
Ruth Corrigan
26th January 2023
As part of the 2022 IPA Excellence Diploma in Brands, Hearts&Science's Lysette Jones argues that we have to take steps to understand how small brands can break through the hold that big brands have...
Lysette Jones
As part of the 2022 IPA Excellence Diploma in Brands, Red Brick Road's Lisa Gulley explores how thinking counter-intuitively about brand behaviours: embracing the discomfort of pain, truth and the...
Lisa Gulley
As part of the 2022 IPA Excellence Diploma in Brands, Mark Gibbs explains how a climate of crises and mistrust has provided brands with the opportunity to use ethics as a tool for differentiation,...
Mark Gibbs
Isabelle Bale, winner of the Chair’s Prize for Attitude and Inspiration for the 2023 IPA Excellence Diploma in Brands, argues her belief that thinking in a non-binary way, with shades of grey...
Isabelle Bale
Sofia Pires, winner of the President’s Prize for Outstanding Body of Work in the 2022 IPA Excellence Diploma in Brands, explores System 3: the artificial intelligence we access to help us solve...
Sofia Pires
Winner of the John Bartle Prize for Best 'I Believe' essay in the 2022 IPA Excellence Diploma in Brands, Wavemaker's Emily Rich argues that brands need to step back from acting like Big-Gods and...
25th January 2023
Fawnbrake Founder, and IPA Excellence Diploma in Brands co-Chair, Amelia Torode shares her memories of 'adland's great philosopher' Jeremy Bullmore who recently passed away aged 93.
Amelia Torode
11th January 2023
As part of the 2022 IPA Excellence Diploma in Brands, delegates were asked to write an opinion piece outlining what brands could do to address a particular cultural or societal challenge and affect...
10th October 2022
Chris Evans' 'I Believe' essay from the 2019-20 Excellence Diploma, arguing that mutualism is the mode of the future and that we are entering the age of brand ecolibrium.
Chris Evans
14th May 2020
Grace Letley's 'I Believe' essay from the 2019-20 Excellence Diploma, which explores a brand's relationship with trust.
Grace Letley
Kiron Mair's IPA Excellence Diploma essay arguing that brands should be more tantric rather than chasing instant gratification.
Kiron Mair
Lisa Thompson's 'I Believe' essay from the 2019-20 Excellence Diploma, which examines social mobility in adland.
Lisa Thompson
Omar El-Gammal's 'I Believe' essay from the 2019-20 Excellence Diploma, which reimagines brand growth in the 21st century.
Omar El-Gammal
What can the 20th century tell us about 21st century brand building?
6th January 2020
Gareth Price was awarded the President’s Prize on the 2016/17 IPA Excellence Diploma in Brands for this essay on combatting short-termism.
Gareth Price
30th June 2017
Oliver Feldwick earned a distinction for his 2017 IPA Excellence Diploma in Brands.
Oliver Feldwick
Olivia Stubbings won the John Bartle Award for Outstanding Body of Work for the 2017 IPA Excellence Diploma in Brands.
Olivia Stubbings
