Here we have compiled resources to help you learn more about AI, understand how it can and can't be used, in addition to providing legal guidance to consider before fully embracing the technology.
Podcasts, blogs, research and training.
Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do?
IPA President Josh Krichefksi hosts a debate on AI – is AI the future for cementing consumers’ loyalty to brands?
The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries.
An IPA Insight Pulse Poll of 2,000 people into the ethics, expectations and etiquette of using AI.
Find out what AI is, what can and can’t be done with AI, and how to start creating AI methods. A free course created by MinnaLearn and the University of Helsinki.
The IPA Legal Department helps member agencies understand the legal and regulatory requirements around using Generative AI and regularly releases legal and guidance notes on that topic.
The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising.
Some tips for agencies to consider with regards to generative AI, including developing their own internal policies on AI usage.
Please refer to our legal note that will help you understand and manage the legal risks before fully embracing the new tech for creative content.
Understandably, talent are concerned that AI might be used to replace their performances, please refer to our legal note.
A breakdown of the risks for agencies and advertisers when using generative AI tools in the creation of ads.