Dominic Charles, Managing Director, Audience Intelligence & Marketing Science, Wavemaker UK, Jane Christian, EVP Analytics, UK, WPP Media, Vasileios Kourakis, CDMO Global Marketing Effectiveness Director, L'Oreal, Sam Cornforth, Comedian and Video-Creator
This session explores a collaborative industry initiative to create the first databank of influencer marketing effectiveness, pooling real-world data to uncover patterns in spend, strategy, and ROI to bring guidance on how to use influencers effectively.
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