Zebora
London
Website: Zebora
Type of agency: AI search
Founders: Liam Reynolds and Grant Simmonds
Year founded: October 2025
Headcount: 2
Location: London
We have suddenly gone from a business not showing any signs of promise to the exact opposite.
Profile
Zebora has come out all guns blazing, already showing it may be a force to be reckoned with within AI search. The latest venture from co-founders Liam Reynolds and Grant Simmonds, for the past six months they have been building an agency that can help brands navigate the next marketing battleground: brand visibility on AI search platforms.
Having worked together for the best part of a decade, they saw platforms like ChatGPT were completely upending the way brands are searched for and recommended online. There was a fast-growing gap to provide better insights.
A “Eureka!” moment and Zebora was born, currently sitting somewhere between a technical data platform and a consultancy helping brands to measure and optimise AI search.
Business has picked up properly since Christmas, with Zebora’s first clients including Sykes Cottages, Jaguar Land Rover and The 4As in the US.
Based in Shoreditch, Liam and Grant are still a team of two, with technical whizz Grant simultaneously acting as chief technology officer. They will be looking to make their first hires soon, but there is no ambition to grow to a 100+ people agency.
Given their AI-driven remit, they are currently trying to figure out the all-important balance between humans and machines. So what could once be done with 100 people, they will try to achieve with 15 or 20. Having learned plenty of lessons from their previous agency, this time the focus is on trying to keep a high margin, keep flexible, and not suddenly become a “people-heavy business.”
Now it is all about scaling the business, for which there is a two-pronged approach: working directly with clients and creating a white labelled agency offering. For Zebora, the obvious opportunity lies in PR, where it is already having conversations with agencies.
Liam and Grant will also be looking to crack something quite important: finding the right revenue attribution model. If they can fill that missing part of the jigsaw puzzle, then we expect to see Zebora soar this year and beyond.