Saulderson
London, New York
Website: Saulderson
Type of agency: Influencer
Founder: Suhit Amin
Year founded: 2018
Headcount: 25
Offices: London, New York
People know how influencers work; it’s about proving the value of them.
Profile
Saulderson has come a very long way since Suhit Amin began cooking the idea up in his bedroom in Glasgow in 2018, with £500 to get everything set up. In 2026, he has built a premium influencer marketing agency working with top global brands and on track to make £7m this year.
25-year-old Suhit, who had ambitions to be an online entrepreneur from the age of 13, has found his niche in the gaming and entertainment space, where he and his lean team of 25 now work with over 20,000 influencers and brands including Netflix, AB InBev, Ubisoft and Gamma. The agency has been growing in other areas, though, and also works with creators in art, business, fitness and travel.
Saulderson had a big growth spurt when it was acquired by performance marketing agency Journey Further - one of last year’s Beacon agencies – in 2025, which has helped it scale across the UK, US, Portugal and Abu Dhabi. Suhit and co now sit within Journey Further’s 230-strong team, with offices in London and New York.
With the support of Journey Further, where Suhit simultaneously became VP of Influencer Strategy upon acquisition, Saulderson is currently repositioning the business to galvanise that next stage of growth. In particular, Saulderson and Journey Further are working together to bolster the science behind influencer marketing – both in terms of developing more sophisticated measurement solutions and helping brands to use influencer marketing content to rank higher in AI search.
Amid wider industry experimentation with Gen AI influencers, Saulderson’s focus will remain on real influencers in the gaming and consumer tech space, and, fundamentally, how their content is driving greater search results for brands.
Looking back to those early bedroom days, Suhit says: “I wanted to create an agency that changed the ways that influencers, especially in the gaming space, were portrayed traditionally and taken more seriously.”
Eight years on and it’s safe to say Suhit has made that a reality. Saulderson is well on track to becoming a pioneering force in the future of influencer marketing.