Rooster Punk
London
Website: Rooster Punk
Type of agency: Creative
Founder: Paul Cash
Year founded: 2013
Headcount: 20
Offices: London (HQ), US
Now it’s all about momentum, and what growth levers we can pull to keep us in the game.
Profile
Rooster Punk has entered 2026 with a confident crow. Founded in 2013, this B2B marketing agency has had plenty of time to find its feet, but the past 18 months have marked a new period of momentum.
Widely revered as the symbol for warding off evil, Rooster Punk initially sought to be seen as a rebel against the old profit capitalist model, when many were still reeling from the 2008/09 financial crisis.
Having exited his previous consultancy business and feeling a growing frustration towards the account-based state of B2B marketing, founder Paul Cash saw an opportunity to create a new kind of agency. This one would have purpose and bring some emotion to the category.
The efforts to “humanise” B2B marketing worked, with the Rooster Punk making a £1m turnover in its first year and going on to work with major B2B brands including Fujitsu, KPMG and Capgemini.
Paul and co have been banging the drum hard ever since, with demand for B2B storytelling seeing the agency grow to 20 and open up a US office last year. They have worked hard to build a senior team that operates between a consultancy and creative agency, most recently with the hire of Rooster Punk’s first growth marketing executive.
Having rebranded with a new visual identity in 2026, Rooster Punk is laying the foundations for the next period of growth, which it estimates will result in £3m turnover this year. Investing in the US business and developing an in-house AI server are strategic priorities this year.
After all, Rooster Punk isn’t the only agency operating in the B2B creative space anymore, and it is well aware that it needs to bang that drum even harder. But despite the changes this year, the original mission to humanise B2B remains.
“This year is all about momentum,” says Paul. “Now, it’s about what the growth levers are that we can pull to keep us in the game. I think we’ve earned that right.”
After 13 solid years, it can confidently say it has.