2025 Effectiveness Accreditation Panel

See the complete panel.

Panel

The IPA Effectiveness Accreditation is a biennial endorsement of your agency effectiveness culture is dedicated to business effectiveness. Find out how to apply.

The 2025 submissions will be assessed by a panel of leading brand owners and renowned effectiveness specialists, and Chaired by Alessandra Bellini, former Chief Customer Officer at Tesco and outgoing President of the Advertising Association.

Alessandra Bellini, Effectiveness Accreditation Chair

Alessandra Bellini, Effectiveness Accreditation Chair

Former CCO, Tesco and AA President

Fran Cassidy, Convenor of Effectiveness Accreditation Panel

Fran Cassidy, Convenor of Effectiveness Accreditation Panel

Founder of Cassidy Media Partnership

David Alterman

David Alterman

Chief Executive Officer, The Nursery Research & Planning

Georgina Bramall

Georgina Bramall

Marketing Strategy Director, giffgaff

Philippa Brown

Philippa Brown

Former Worldwide CEO, PHD

Dan Cullen-Shute

Dan Cullen-Shute

Founder, Negroni Breakfast

Sam Daniels

Sam Daniels

Head of Brand Marketing and Campaigns UK, Xero

Andrea Dearden

Andrea Dearden

Marketing Director, David Lloyd Leisure

Laura Donnelly

Laura Donnelly

Head of Sales and Marketing, London Northwestern & West Midlands Railways

Ben Duncan

Ben Duncan

Marketing Director, Northern Region, Nestle Purina PetCare Europe

Sadira Furlow

Sadira Furlow

Chief of Global Brand & Comms Officer / Dean of Dopeness, Tony’s Chocolonley

Georgie King

Georgie King

Marketing and Brand Lead, Battersea Dogs and Cats Home

James Kliffen

James Kliffen

Former Director of Fundraising, Médecins Sans Frontières

Richard Madden

Richard Madden

Former Strategy Partner, BBH

Tony Regan

Tony Regan

Managing Partner, Work Research

Seena Samani

Seena Samani

Head of Marketing Effectiveness, Lloyds Banking Group