The annual IPA Business Growth Conference returns to equip you with the tools to grow as a practitioner, grow your client base and ultimately grow your business.
Join us on Wednesday, 2 July for our half-day IPA Business Growth Conference and learn what agencies need to do to thrive and prosper in the long term.
Our expert line-up of speakers will unveil the new commercial opportunities available and give guidance on the big topics impacting agencies and their clients.
This event is relevant to anyone responsible for their agency's commercial health and growth, including CEOs, COOs, FDs, Chief Growth Officers, MDs, and New Business and Client Service professionals.
Virtual tickets are also available.
Agenda
8.30am Breakfast and networking
9.00am Welcome
- Jason Cobbold, CEO, BMB, and Commercial Leadership Group Chair
9.10am View from an economist
Join journalist Faisal Islam as he reviews what has happened 12 months on from his last address (and the General Election). Has the new Government started to deliver on its Growth Strategy? What lies ahead and where might our industries’ growth come from?
- Faisal Islam, British political and economics journalist
9.35am IPA President’s keynote speech
Newly appointed IPA President Karen Martin sets out her Presidential agenda on the commercial value of creativity, and how creativity has the power to solve some of the biggest and toughest issues facing the industry.
- Karen Martin, CEO, BBH London and IPA President
9.50am Creativity in a circular economy
With the net zero sector growing three times faster than the overall UK economy and generating £83bn in GVA, there are undoubtedly huge growth opportunities for agencies in this area.
Led by the IPA Sustainability Action Group, this session will showcase brands that have seized this opportunity and demonstrated how innovative and creative thinking has led to a better, more sustainable future.
- Rosie Kitson, Chief Impact Officer, Havas UK (moderator)
- Danielius Bolotinas, Senior offline specialist, Vinted
10.15am Giving agencies back their agency
The Pitch Positive Pledge has given agencies the confidence to push back on unrealistic demands from the pitching process. This panel will discuss how agencies can regain control of the pitch process sharing examples of how they’ve done it along the way.
- Pedro Martins, Chief Growth Officer, Mediaplus UK (moderator)
- Tobi Asare, Managing Partner, Head of Growth, OMD
- Gina Hood, Head of Growth and Client Partner, Pablo
- Ellie Olliff, New Business Director and Partner, BBH
10.40am Coffee Break
11.10am The State of Pricing: Today and tomorrow
A new, exclusive report authored for the IPA by Creative Salon looks at the current state of pricing - why it hasn’t changed, why we are stuck in the old model when everything around us is changing, and what agencies need to do to charge for the value they create.
- Jeremy Lee, Consultancy Director, Creative Salon
11.30am The State of Pricing: Panel discussion
Our expert panel unpicks the learnings from the new report and examines how to put them into action.
- Sonoo Singh, Co-Founder, Creative Salon (moderator)
- Charlie Rudd, CEO, Creative Practice, Publicis Groupe UK
11.55am Growth over optimisation: the real role of AI
How can AI and technology augment human creativity and innovation to generate agency growth?
A panel discussion around how agencies can plan for the technology of the present and future.
- Marcos Angelides, Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media (moderator)
- Nicky Badenoch, Co-Founder, Genie
- Simon Luff, Head of Strategy and Managing Partner, Ear to the Ground
12.25pm Meet Mr Bingo
Illustrator, artist and entrepreneur whose move from the commercial world of illustration has led him to become a creative legend that has attracted over 150,000 Instagram followers through his irreverent, humorous and provocative illustrations. Mr Bingo will share his take on the power of creativity, based on his experiences - both professional and personal.
(PS: He is called Mr Bingo because when he was 19, he won £141 at Gala Bingo and the name stuck).
- Mr Bingo, Illustrator, Artist and Speaker
12.55pm Closing remarks
- Jason Cobbold, CEO, BMB, and Commercial Leadership Group Chair
1.00pm Lunch and networking
2.00pm Event close
Please contact Anya Kamineni to take advantage of our bulk ticket rates.
Sponsored by Moore Kingston Smith and RedHat:
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Last updated 04 June 2025