Join the experts from global music and sound agency MassiveMusic as they talk about the often-overlooked power that sound and music can have in advertising - and beyond.
MassiveMusic will be exploring how music and sound can transform the way brands connect with people. They'll kick things off by talking through why music makes such a difference in advertising, backed up with some powerful stats and insights into the role music plays in todays' media landscape - including a look at how AI is changing the game, and where to tread carefully.
From there, we'll all break down the DNA of sound, taking a look at how individual elements combine to spark powerful emotional and cultural experiences. With live sounds and compositions created by the MassiveMusic teams, you'll get to see and hear how subtle sonic details influence memory, cultural perception and identify.
Expect a session that's part learning, part listening and fully immersive, giving you a fresh perspective on how to harness the power of sound to shape culture and tell unforgettable stories.
In case this wasn't enough, we also have a live music performance at the end from British singer-songwriter LANTA.
4.30pm Drinks and networking
5.00pm Welcome
5.05pm Where music meets impact
6.00pm Drinks, networking and music from LANTA
7.00pm Event ends