Catch up with EffWorks Global 2022

Janet Hull OBE, Director of Marketing Strategy at IPA opens EffWorks Global 2022 and gives an introduction into the new R&D, thought leadership and expert case studies from both inside the industry and outside.

New Big Picture Evidence on brand investment and pricing power. Brand Finance produced an exclusive new report for EffWorks on how the right brand investment delivers breakthrough growth and pricing power.

CEO Jonathan Myers and CMO Andrew Geoghegan from PZ Cussons plc speak candidly about how far they have come in the reinvention of the PZ Cussons Group strategy for brand building.

So many Scale-ups hit the "performance plateau“. How can they make the leap from 'PR and Performance' strategies to a 'Full Funnel' model and become more established brands?

How leading B2B brands have built strong business cases for growth and redefined the “value” of marketing. What can we see from the winning cases?

How agencies and brand owners can make effectiveness an everyday practice.

New evidence from the US. Scott McDonald, President of the Advertising Research Foundation (ARF) in the US shares the highlights of recent studies.

New exclusive evidence from the ARC database reveals how spending changed over the last 2 years and what has happened to ROI.

Haleon case study: Due to dramatic corporate changes and the launch of a new global brand, Haleon GSK (formerly GSK Consumer Health) have a new roadmap to building a culture of effectiveness.

Sir John Hegarty explores why the business of creativity should not be seen as an oxymoron, though we often behave as if it is. Business is by definition a creative construct.

Using the database from MESH from both US and UK brands, this exclusive new EffWorks report looks at how owned channels perform for brands and how they measure up against paid and earned.

Staggering Ambition. Stunning Vision. Extraordinary Diversity. The 2022 Awards had huge ambition and has delivered - it is more representative of the emerging diversity of marketing challenges, issues of scale and market realities worldwide.

Janet Hull OBE, Director of Marketing Strategy at IPA opens day 2 of EffWorks Global 2022.

Les Binet, Group Head of Effectiveness, adam&eveDDB reviews some of the key factors buffeting consumer markets and gives us a framework for planning marketing under conditions of unusual economic uncertainty.

Adam Ben Yousef, o9 solutions reveals an exclusive new report into the capabilities needed to cope with the 3 main disruptive dynamics affecting organisations and consumers.

IPA EffWorks launches a new report “A Guide to Martech Effectiveness”, which demonstrates how to maximise process, planning and platform choice. We take the complexity out of this often misunderstood sector.

Strategies for resilience and recovery from IPA Effectiveness Awards 2022. How have our awarded brands shifted successfully, to recover growth and profitability?

How can communication and new partnerships transform the perception of brand giants? Pawan Kumar Marella, Strategy Director, Unilever, chairs a session examining cases from this year's IPA Effectiveness Awards.

Insights from the Awards with Gavin Patterson, Chair of Judges and the newly awarded winners. He shares what the industry can learn from all the cases, about branding, marketing, and agency client relationships.

Industry leaders explore the value of Share of Voice / Share of Attention / Share of Search followed by discussion.

Inspiring the next generation of marketers. Orlando Wood, author of acclaimed publications Lemon and Look Out, discusses the creative journey of two well-known brands, the inspiration they have used, and the changes they have seen.

How new and immersive tech is providing new platforms for expression and sensorial experience across storytelling, product trial, and entertainment.

Janet Hull OBE, Director of Marketing Strategy IPA, closes Global EffWorks 2022.

Neustar partner session (featuring Neustar and Meta). Get a road map for optimising your marketing spend in a truly dicey market from Harry Davison, Marketing Science at Meta, and other experts.