EffWorks Global 2020

Pip Hulbert, CEO Wunderman Thompson and Chair of the Effectiveness Awards Leadership Group 2020 lays out the mood of the industry and presents the vision for this year’s EffWorks Global Conference.

Dame Carolyn McCall, DBE, CEO, talks to Jo Whitfield, Chief Executive - Food, The Co-op, about how marketing can re-start economies.

Host Samira Ahmed recaps the winners from the 2020 IPA Effectiveness Awards Ceremony.

Convenor of Judges, Sue Unerman, Mediacom, discusses this year’s IPA Effectiveness Award Winners with judges Catherine Kehoe, Malcolm White and Shobha Sairam.

Burger King CMO Fernando Machado opens up on his controversial approach to communications – how to sell in ‘uncomfortable ideas’ and the importance of investing in a brand’s ‘core’.

WARC's Managing Editor - Case Studies, Lucy Aitken introduces the IPA Effectiveness award winners that have shown how investing in 'brand' can contribute to long term growth.

MullenLowe's Ayesha Walawalkar and Steve Harrison discuss his explosive new book “Can't Sell, Won't Sell". Why has adland given up on selling? Do our left-leaning politics explain our fixation with social purpose rather than commercial purpose?

CMO turned CEO Chris Pitt – former HSBC CMO – now CEO First Direct Designate is interviewed by Samira Ahmed. What does he want to see from his marketers?

Author and commentator Nina Schick delves into the exponential growth of the synthetic media industry and explores what is exciting; it’s potential for weaponisation and why leadership is needed now across the marketing industry.

Harjot Singh, Deputy Convenor of IPA Effectiveness Awards Judges 2020 interviews Simon Gregory and James Parnum authors of the Grand Prix winning case study for Tesco.

We have revisited the successful 2019 study and have new data from the global FT panel on attitudes on marketing decision making for 2021 and beyond. David Buttle and Enzo Diliberto reveal the report highlights.

Technical Judges from the 2020 Awards share views on the quality of the evidence presented this year. How were the best cases proven? What did the winners do to make their entries stand out?

Les Binet, Head of Effectiveness at adam&eveDDB, demonstrates that a brand's share of search queries can help forecast its long-term future market share, and be influenced by advertising.

Leading strategist James Hurman re-examines the Creative Commitment framework with Maria Devereux, Executive Creative Director at Colenso BBDO, New Zealand.

WARC's Managing Editor - Case Studies, Lucy Aitken discusses which of this year's winning case studies successfully used data and tech as tools for growth.

Effectiveness Measurement Consultant Nick Milne reveals exclusive IPA research on how we can segment customer experience and its importance to generating of brand value and growth.

Lysa Hardy, CMO, Hotel Chocolat and Anna Musikhina, Global VP Digital,L’Oreal share their new attitudes to finding value in customer experience.

Brendan Walker, Director of Thrill Laboratory, is dedicated to creating and examining new forms of thrilling and extreme experience and how bodies and emotions respond.

Psychology Professor and Author Geoffrey Beattie, Edge Hill University explores the physical and emotional effects of the last year in an exclusive report for the IPA.

US semiotrician Professor Marcel Danesi, University of Toronto explores how pandemics have changed culture and shares what he has already seen from COVID messages and metaphor.

Caroline Davison, Managing Partner and Sustainability Lead, Elvis and Ben Essen, Global Chief Strategy Officer, Iris, ask whether there is a ‘missing measure’ in our examination of advertising effectiveness.

Warc's Lucy Aitken takes a look at the 2020 IPA Effectiveness Awards winners that hit the headlines showing how to convert earned media into effectiveness.

Orlando Wood reveals an early preview of his latest research describing the features of successful online video campaigns, in a follow-up to the hugely successful Lemon.

Patrick Neyret, Global Dir, Purposeful Brands & Marketing Transformation, Danone, discusses the new drive for creativity in Danone and reveals details of their Global Creativity Programme.

Warc's Lucy Aitken takes a look at the 2020 IPA Effectiveness Awards winners that adopted a challenger mindset as part of their growth strategy.

Kathryn Jacob, Co-Author of “Belonging” and Chair of the AA’s “Inclusion Hub” & CEO, Pearl & Dean, interviews Haydn Corrodus, Founder, We are Stripes, about building a better workplace.

Serhat Ekinci, MD OMD Media Group, Diversity and Inclusion Division, reveals the gap in campaigns that can be bridged by thinking and planning with a diverse lens and gives examples of the improvement in effectiveness that results.

Paul Feldwick presents a short summary on the premise of his forthcoming book 'Does the Pedlar Sing? - What creativity really means in advertising', before being interviewed on the salient points by Samira Ahmed.

Pip Hulbert, CEO Wunderman Thompson and Chair of the IPA Effectiveness Leadership Group closes the EffWorks Global 2020 conference.

A special session from Google's series of live discussions with industry experts to give their perspective on the insights that matter to UK businesses during turbulent times, including Les Binet, Harjot Singh and Lisa Thomas.

A session offering advice and guidance for advertisers on how they can use historic econometric analysis and tools to help provide a starting point for their annual planning.

New research undertaken by independent mail measurement committee JICMAIL, along with the very latest insights from business decision makers and consumers, paints a compelling picture.