Courses & Qualifications

Our award-winning learning and development programme has been created by the industry's top practitioners. It covers every discipline at every level, from apprentice to CEO.

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Exam

26th Jun 2023, 07:00

Foundation Certificate (UK)

Foundation Certificate (UK)

A journey through the entire brand communications process in just 30 hours of flexible online learning. The definitive programme for newcomers to advertising. This qualification is for anyone with...

Level

  • Level F

CPD

30 hrs

MIPA

  • Star
  • Star

Non Members: £550.00
Members: £275.00

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Exam

31st Jul 2023, 07:00

Media Research Essentials Certificate

Media Research Essentials Certificate

Gain the essential media research knowledge and skills that anyone working within the media industry should have to succeed.

Level

  • Level F

CPD

20 hrs

MIPA

  • Star
  • Star

Non Members: ---
Members: ---

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Online Course

Online

IPA Excellence in Business

IPA Excellence in Business

IPA members can claim up to 15% discount on the IPA Excellence in Business - MBA Essentials online certificate course, delivered by LSE. This course will deepen your knowledge of the core pillars...

  • Start date

    10th August 2023

  • End date

    31st December 2024

  • CPD

    95 hrs

Non Members: £3200+vat
Members: £2720+vat
Student: ---

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Online Course

Online

Advanced Certificate in Marketing Technology

Advanced Certificate in Marketing Technology

IPA members can claim up to 35% on the Advanced Certificate In Marketing Technology (Martech) delivered by LXA, which has been designed to provide you with a holistic overview of the what, why, and...

  • Start date

    10th August 2023

  • End date

    31st December 2024

  • CPD

    18 hrs

Non Members: £995 + VAT
Members: £646.75 + VAT
Student: ---

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Exam

4th Oct 2023, 07:00

Digital Performance Essentials Certificate

Digital Performance Essentials Certificate

Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star
  • Star

Non Members: ---
Members: ---

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Exam

27th Nov 2023, 08:00

Foundation Certificate (Global)

Foundation Certificate (Global)

Adapted for candidates outside of the UK. A journey through the entire brand communications process in just 30 hours of flexible online learning.

Level

  • Level F

CPD

30 hrs

MIPA

  • Star
  • Star

Non Members: £550.00
Members: £275.00

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Exam

31st Dec 2023

CPD Modules

CPD Modules

These five online modules cover key topics to help you run your agency better; Welcomes and Inductions, Planning a Training Programme, Evaluating Training, Running Effective Appraisals and Writing...

Level

  • Level F

CPD

10 hrs

Non Members: £100.00
Members: Free

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Exam

31st Dec 2023, 09:00

IPA TouchPoints Essentials

IPA TouchPoints Essentials

2 hours of online learning split across three modules; What is TouchPoints, Exploring the TouchPoints Daily Life Dataset and Getting to Know the TouchPoints Channel Planner.

Level

  • Level F

CPD

2 hrs

Non Members: Free
Members: Free

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Exam

31st Dec 2023, 10:28

Excellence in Leadership Course

Excellence in Leadership Course

A ten-part, in-person, Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry.

Level

  • Level E

CPD

24 hrs

MIPA

  • Star
  • Star
  • Star

Non Members: £2200.00
Members: £1100.00

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Exam

25th Jan 2024, 07:00

Advanced Certificate in Effectiveness

Advanced Certificate in Effectiveness

Develop a greater understanding of, and a forensic approach to the evaluation of your campaigns. Learn about objective setting, discover how to design a multi-platform campaign measurement...

Level

  • Level A

CPD

35 hrs

MIPA

  • Star
  • Star
  • Star

Non Members: £800
Members: £400

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Course

IPA44 Belgrave Square, London, SW1X 8QS

Strategy Bootcamp Essentials Course

Strategy Bootcamp Essentials Course

In-person course course on understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating.

  • Date

    13th March 2024

  • CPD

    8 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

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Exam

25th Mar 2024, 08:00

Advanced Certificate in Communications Planning

Advanced Certificate in Communications Planning

Become the strategic communications planning lead for your client’s business with this seven-month online qualification.

Level

  • Level A

CPD

45 hrs

MIPA

  • Star
  • Star
  • Star
  • Star

Non Members: £2000.00
Members: £1000.00

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Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Account Handling Essentials Course

Account Handling Essentials Course

This in-person course will help you to grow, develop and progress in the fast-paced environment of the advertising industry and is especially helpful to those that are new to agency life.

  • Date

    27th March 2024

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

Online, , Zoom

People Management Essentials

People Management Essentials

This virtual course will help you develop the skills and confidence to get the best out of colleagues, clients and suppliers so that they will want to work with you and feel motivated to do their...

  • Start date

    15th April 2024

  • End date

    19th April 2024

  • CPD

    6 hrs

Non Members: £560.00
Members: £375.00
Student: n/a

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Course

Webinar, Zoom

Behavioural Economics Essentials Course

Behavioural Economics Essentials Course

This virtual MIPA workshop in two sessions, will give you an introduction to the field of behavioural science as it applies to advertising, using a simple framework to make sense of academic findings.

  • Start date

    23rd April 2024

  • End date

    24th April 2024

  • CPD

    4 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

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Exam

30th Apr 2024, 07:00

Diversity and Inclusion Essentials Certificate

Diversity and Inclusion Essentials Certificate

In 10 hours of online learning take an in-depth look at nine workplace diversity and inclusion metrics and receive actionable tips and guidelines to implement real change. No matter what level of...

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £120.00
Members: £60.00

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Course

Online, Webinar

Production Lite Essentials Course

Production Lite Essentials Course

This virtual is designed for those who need to understand more about the procedures, administration, insurance and legal issues surrounding the planning, production and delivery of filmed material.

  • Start date

    13th May 2024

  • End date

    14th May 2024

  • CPD

    6 hrs

Non Members: £750.00
Members: £500.00
Student: ---

More Details

Course

Webinar, Zoom

Creative Brief Writing Essentials

Creative Brief Writing Essentials

This virtual course breaks the creative brief down into its essential source code and then strengthens your skills around each part of that code to make you a more confident and effective brief...

  • Start date

    15th May 2024

  • End date

    17th May 2024

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Advanced Business Acumen Course

Advanced Business Acumen Course

An in-person course on how to understand your client's business better and grow yours. This MIPA course is running in person at the IPA.

  • Date

    21st May 2024

  • CPD

    6 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

More Details

Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Presentation Skills Essentials

Presentation Skills Essentials

This in-person course gives people the tools and training to bring about long-term improvements. Anyone can develop great presentation skills.

  • Date

    11th June 2024

  • CPD

    6 hrs

Non Members: £620 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Client Relationship Essentials

Client Relationship Essentials

An in-person course on building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the...

  • Date

    19th June 2024

  • CPD

    4 hrs

Non Members: £262.50 + VAT
Members: £175 + VAT
Student: N/A

More Details

Course

IPA44 Belgrave Square, SW1X8QS

Advanced Leadership and Delegation

Advanced Leadership and Delegation

A learned skill like leadership is often overlooked in the creative business and people are thrust into leadership positions with no guidance on how to lead. This very practical in-person course...

  • Date

    26th June 2024

  • CPD

    8 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

More Details

Course

IPA44 Belgrave Square, London, SW1X 8QS

Commercial Negotiation Skills Essentials

Commercial Negotiation Skills Essentials

This is aimed at those who want to improve their negotiation skills, particularly when it involves a tricky client/agency fee negotiation or dealing with procurement.

  • Date

    4th July 2024

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

IPA, 44 Belgrave Square, London, , SW1X8QS

Advanced Presentation Skills

Advanced Presentation Skills

This in-person course is designed to turn you into a great public speaker, and will explain how to get your point across in a way that is interesting and motivating for your audience.

  • Date

    10th July 2024

  • CPD

    8 hrs

Non Members: £560.00
Members: £375.00
Student: n/a

More Details

Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Creative Brief Writing Essentials

Creative Brief Writing Essentials

This in-person course breaks the creative brief down into its essential source code and then strengthens your skills around each part of that code to make you a more confident and effective brief...

  • Date

    24th September 2024

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

Webinar, zoom

Client Relationship Essentials

Client Relationship Essentials

A virtual course on building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the...

  • Date

    3rd October 2024

  • CPD

    4 hrs

Non Members: £262.50 + VAT
Members: £175 + VAT
Student: N/A

More Details

Course

Online, , Zoom

Strategy Bootcamp Essentials Course

Strategy Bootcamp Essentials Course

A virtual course about understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating.

  • Start date

    14th October 2024

  • End date

    18th October 2024

  • CPD

    6 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

More Details

Course

Webinar, Online

Advanced Business Acumen Course

Advanced Business Acumen Course

A virtual session on how to understand your client's business better and grow yours. This MIPA course is running virtually across 3 sessions.

  • Start date

    21st October 2024

  • End date

    22nd October 2024

  • CPD

    6 hrs

Non Members: £750.00
Members: £500.00
Student: n/a

More Details

Course

Webinar, Zoom

Account Handling Essentials Course

Account Handling Essentials Course

This virtual course will help you to grow, develop and progress in the fast-paced environment of the advertising industry and is especially helpful to those that are new to agency life.

  • Start date

    23rd October 2024

  • End date

    24th October 2024

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

IPA, 44 Belgrave Square, London, SW1X8QS

People Management Essentials

People Management Essentials

An in-person at the IPA where you will discover leadership, listening and negotiating tactics that will help you to gain the respect of everyone you come into contact with.

  • Date

    13th November 2024

  • CPD

    6 hrs

Non Members: £560.00
Members: £375.00
Student: n/a

More Details

Exam

31st Dec 2024, 08:00

Commercial Essentials Certificate

Commercial Essentials Certificate

Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Level

  • Level F

CPD

8 hrs

MIPA

  • Star

Non Members: £250.00
Members: Free

More Details

Exam

31st Dec 2024, 08:00

Effectiveness Essentials Certificate

Effectiveness Essentials Certificate

Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions and empower yourself to work more...

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £250.00
Members: Free

More Details