The APG is bringing together five brilliant minds to investigate what is happening with effectiveness, representing the different perspectives: modelling, media, tech, research and media agencies.
What is happening with effectiveness? Is it still a core part of strategy in agencies? With strategists increasingly citing pre-test results as a measure of effectiveness in their IPA case histories, and pre-testing companies actively driving the conversation about effectiveness, we ask what is going on and what has happened to the discipline of effectiveness in agencies? What impact are the tech companies having? How should we be working with media agencies? What do strategists see as their role in an ever more complex ecosystem?
The APG is bringing together five brilliant minds representing the different perspectives: modelling, media, tech, research and media agencies.
Meet the speakers
- Shekhar Deshpande of Meta
- Bridget Angear from Craig+Bridget
- Dom Boyd from Kantar
- Jo Arden from AMV BBDO
- Sam Fowler from Craft Media
- Will Grundy from adam&eveDDB as MC and host
We ask them what is going on, what we can do better, and how we fix a system that is fundamental to the strategy discipline.
Event details
- Date and time: Tuesday 8 July 2025, 6pm-8pm
- Location: adam&eveDDB, 12 Bishops Bridge Road, London, W2 6AA
Event timings
- 6pm: Doors open
- 6.30pm-7.30pm: Main event
- 7.30pm-8pm: Drinks and networking
IPA members receive a discounted rate of £30+VAT per ticket.
Reserve your space
Last updated 27 June 2025