FT Morning Insights: Bridging the Trust Gap

Practical guidance on how organisations can convert trust into a tangible competitive advantage

Join us at Cannes Lions for a special morning session hosted in partnership with the FT, where we’ll unveil "Bridging the Trust Gap", a brand-new research report exploring the critical role of trust in modern business.

This exclusive event will reveal how trust impacts consumer decision-making, drives brand loyalty, and influences commercial performance. Backed by real-world case studies and expert insights, the report offers practical guidance on how organisations can convert trust into a tangible competitive advantage.

Attendees will gain early access to the findings, hear from a panel of leading industry voices, and enjoy an inspiring morning of conversation and networking in the heart of Cannes.

Event details

  • Date and time: Wednesday, 18 June 2025, 11am – 1pm
  • Location: Nikkei FT Anniversary Teahouse, 11 Rue des Belges, Cannes
  • Hosted by: IPA, in collaboration with the Financial Times

Spaces are limited — secure your place now and be among the first to explore this essential new research.

RSVP to secure your place

 

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Last updated 12 May 2025