Established in 1980, the awards have turned Effectiveness into the global language of marketing.
The IPA Effectiveness Awards are the industry’s most coveted. Established in 1980, the Awards have turned Effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent and advances knowledge. What are you waiting for?
Key dates
- 18 September 2025 - Early registration and Effectiveness Awards mentor scheme opens.
- 9 January 2026 - Last chance for early registration (please note: this is earlier than the years before).
- 16 April 2026 - Entry deadline.
- September 2026 - Awards ceremony, winners announced, champagne is drunk.
- October 2026 - Hear from the winners at the annual IPA Effectiveness Conference.
Getting started
Helpful resources
Winning can be brand, agency and career-changing. That’s why the competition is stiff. Begin by taking advantage of all the help we offer.
Contact
Please get in touch with our Awards team, if you need any support or further information.
Sponsors
