2026 Effectiveness Awards Judges

The client, industry and technical judges rewarding campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback.

The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.

Chairs and Convenors of Judges

Charlie Ebdy and Lilli English will serve as Convenor and Deputy Convenor of Judges analysing the submissions into the IPA Effectiveness Awards. Jane Christian will Chair the Technical Panel.

Charlie Ebdy

Charlie Ebdy

Chief Strategy Officer, Omnicom Media UK

Lilli English

Lilli English

Chief Strategy Officer, Leo UK

Jane Christian

Jane Christian

Chair of Technical Panel, EVP Analytics, WPP Media

Technical Judges

Sarah Aggarwal

Sarah Aggarwal

Head of Data Science and Measurement, T&P

Kate Barnham

Kate Barnham

Director of Measurement & Analytics, Whalar EMEA

Tim Brandon

Tim Brandon

Head of Agile Research, OMD UK

Dominic Charles

Dominic Charles

Head of Analytics Consulting & Solutions, WPP Media

Ed Dickerson

Ed Dickerson

Group Data Science Manager - Global, Google

Nic English

Nic English

Lead Data Consultant, VML

Sarah Gale

Sarah Gale

Director of Insight, Global

Tom Hallett

Tom Hallett

Head of Media Effectiveness, Sky

Laura Kell

Chief Data and Product Officer, Havas Media

Tom Loughnan

Tom Loughnan

Group Director, Marketing Effectiveness, Ebiquity

Pauline McGowan

Pauline McGowan

Head of Strategy, The Nursery Research & Planning

Noel McGarrell

Noel McGarrell

Director of Media Effectiveness, Medialab

Elliott Millard

Elliott Millard

Chief Strategy Officer, Thinkbox

Thaer Namruti

Thaer Namruti

EVP Global Data and Technology

Niall Oulton

Niall Oulton

Vice President, PyMC Labs

Seena Samani

Seena Samani

Head of Marketing Effectiveness, Lloyds Banking group

Sarah Stallwood

Sarah Stallwood

Head of Analytics, OMG

Alex Vass

Alex Vass

Founder & CEO, Independent Marketing Sciences

Joe Wilkinson

Joe Wilkinson

Founder & CEO, Tyedal Analytics

Beth Wilson

Beth Wilson

Head of Data & Insight, Adam&eveTBWA

Industry Judges

Marcos Angelides

Marcos Angelides

Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media

Mel Arrow

CEO, McCann London

Helen Barber

Helen Barber

Head of Strategy, OMD UK

Sean Betts

Sean Betts

Chief AI & Innovation Officer, Omnicom Media

Martin Beverley

Martin Beverley

Founder, Ace of Hearts

Daniela Bombonato

Daniela Bombonato

Head of Strategy, DAVID

Luke Brown

Luke Brown

Group CEO & Founder, Affinity

Rebecca Burchnall

Rebecca Burchnall

Chief Planning Officer, PHD Media

Alex Dalman

Alex Dalman

Managing Partner and Head of AI, Social & Innovation, Faith, VCCP

Shekhar Deshpande

Shekhar Deshpande

Head of Strategy, Global Clients, Meta

Gordon Euchler

Gordon Euchler

Founder, Spikes

Simon Harwood

Simon Harwood

Global Effectiveness Director, Billion Dollar Boy

Sandeep Grewal

Sandeep Grewal

Global Strategy Lead, Havas Media Network

Ollie Gilmore

Ollie Gilmore

Strategy Partner, Ogilvy

Emily Lewis-Keane

Emily Lewis-Keane

Executive Strategy Partner, Publicis Groupe

Will Lion

Will Lion

CSO, BBH London

David Lucy

Managing Director, december19

Callum McMahon

Callum McMahon

Chief Strategy Officer, Born Social

Roisin Mulroney

Roisin Mulroney

Planning Director, adam&eveTBWA

Kate Nettleton

Kate Nettleton

Head of Strategy, VML

Matthew Philip

Matthew Philip

Head of Strategy, MG OMD

Kate Rush Sheehy

Kate Rush Sheehy

CSO, GSD&M

Asad Shaykh

Asad Shaykh

Head of Social and Strategy, Grey

Dheeraj Sinha

Dheeraj Sinha

CEO, McCann India

Joe Smith

Joe Smith

Strategy & Effectiveness Partner, AMVBBDO

Paul Tedesco

Paul Tedesco

Head of Effectiveness, ICA (Institute of Canadian Agencies)

Sabina Usher

Head of Strategy, OMD UK

Matthew Waksman

Matthew Waksman

Head of Strategy, Droga5 London

Client Judges

The panel of Client Judges will be announced shortly.