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IPA responds to CAP consultation on LHF ad rules

With official implementation commencing on 5 January 2026, the IPA has responded to CAP's consultation on the new rules and proposed guidance for less healthy food advertising. This is CAP's third,...

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    10 October 2025

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IPA On... Mentorship matters

Mercy Abel discusses her route into the ad industry as a graduate, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important.

  • Published

    9 October 2025

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IPA/Thinkbox Brand Stories on Film: Yorkshire Tea

Telling the story of the IPA Effectiveness Awards 2024 Gold-winning 'Long-term brand building done proper' Yorkshire Tea case-study by Lucky Generals and Goodstuff Communications.

  • Published

    8 October 2025

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Balance efficiency and effectiveness or risk a marketing ‘death spiral’

According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...

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    8 October 2025

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First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...

  • Published

    8 October 2025

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CMA fines companies for colluding on pay rates for production freelancers

Earlier this year, the Competition and Markets Authority (CMA) fined several broadcasters, including the BBC, ITV and BT, and other businesses, over £4 million for breaching the Chapter I...

  • Published

    1 October 2025

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Discover how to commission content that convinces, captivates and converts

ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.

  • Published

    1 October 2025

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Trends, truth and what Gen Z really thinks

From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.

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Ellie Nicolaou

30th September 2025

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What do you believe is the future of our industry?

Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...

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Tom Darlington

29th September 2025

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IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in

The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns.

  • Published

    25 September 2025

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Fuelling creativity and leading with imagination

Recording of a special Stepping into the Spotlight session, exploring how to unlock everyday creativity and lead with imagination. With Leila Siddiqi, Director of D&I at the IPA; Gabriela Lungu,...

  • Published

    24 September 2025

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New IPA best practice guide aims to improve public sector agency procurement process

The free guide 'Finding an advertising agency – A best practice guide for public sector bodies' has been endorsed by the Crown Commercial Service and the Cabinet Office.

  • Published

    18 September 2025

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Finding an advertising agency: A guide for public sector bodies

This guide, written by the IPA and endorsed by the Cabinet Office and the Crown Commercial Service, aims to assist public sector bodies in effectively selecting advertising agencies through...

  • Published

    18 September 2025

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Glean cutting-edge insights to boost your marketing effectiveness

For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...

  • Published

    17 September 2025

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Difference is not deviance

MG OMD's Robert Beevers explores how marketing 'norms' often miss millions of people, from neurodivergent to disabled audiences, and why it is vital the industry re-examines its assumptions.

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Robert Beevers

17th September 2025

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Showcasing Northern Ireland

IPA Chair for Northern Ireland, Brian Scott, celebrates the creativity and talent by showcasing the work of the five local member agencies.

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Brian Scott

15th September 2025

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Our most important conversations are about effectiveness

Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, says the IPA Effectiveness Conference is a chance to reflect on what really works, listen to some of the...

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Cressida Holmes-Smith

11th September 2025

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Back to the future?

IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.

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Laurence Green

11th September 2025

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My guiding principles for changing times

IPA Media Research Director Denise Turner says understanding data, how customers buy a brand and encouraging diverse thinking are as important to successful strategies as ever.

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Denise Turner

11th September 2025

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Three things you should know about brands and pricing

Faced with high energy costs and increased tariffs, businesses can see little alternative to raising their prices – despite the risk of losing sales as a result. Joy Talbot, Senior Director of...

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Joy Talbot

11th September 2025

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Weekly reach of ad-funded SVoD channels nearly triples in a year

Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".

  • Published

    10 September 2025

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IPA Media Planning & Strategy Summit 2025 Videos

Highlights from the IPA Media Planning and Strategy Summit 2025, exploring how the media landscape has evolved to gain a better understanding of what the future may hold.

  • Published

    10 September 2025

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Record number of agencies awarded IPA Effectiveness Accreditation

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...

  • Published

    9 September 2025

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IPA welcomes appointment of Ian Murray MP to DCMS and DSIT

IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.

  • Published

    9 September 2025

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IPA Brand Stories on film

Discover the power of brand storytelling with the IPA Brand Stories on film, created in partnership with Thinkbox. This inspiring collection brings to life the behind-the-scenes journeys of some of...

  • Published

    9 September 2025

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IPA/Thinkbox Brand Stories on Film: McCain

Telling the story of the IPA Effectiveness Awards 2024 Grand Prix-winning 'When the chips are down, margins matter' McCain case-study by adam&eveDDB.

  • Published

    9 September 2025

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Roadmap for Employment Reform

IPA guidance on the government’s ‘Implementation Roadmap’ for planned employment reforms under the Employment Rights Bill (Bill) and forthcoming consultations.

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    5 September 2025

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Gen Z unfiltered: Starting out - to three months in

No fluff, no filler. True's Ellie Nicolaou returns for another first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.

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Ellie Nicolaou

4th September 2025

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IPA responds to government consultation on Public Procurement

The government's Creative Industries Sector Plan includes a promise by government to consult on public procurement to ensure that smaller advertising agencies are able to navigate the Crown...

  • Published

    4 September 2025

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Government consults on Late Payments

The Department for Business and Trade has published a consultation on "the scourge of late payments", with the aim of ensuring that businesses are paid on time for the goods and services they deliver.

  • Published

    3 September 2025

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Pioneering R&D on influencer marketing to be unveiled at IPA Effectiveness Conference

How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?

  • Published

    3 September 2025

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TouchPoints Making Sense (Seventh Edition)

This seventh edition of "Making Sense: The Commercial Media Landscape" presents a detailed...

By Simon Frazier

Non Members: Free

Members: Free

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