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News

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New IPA data reveals UK population’s 2025 holiday plans

New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.

  • Published

    28 February 2025

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Holiday booking plans 2025

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Caris Brett

Non Members: £50.00

Members: Free

Details

News

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IPA publishes Advertising Works 27 for unrivalled insights into effective advertising

The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.

  • Published

    27 February 2025

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Government Consultation on Copyright and AI raises numerous issues, says IPA

IPA Director of Legal & Public Affairs Richard Lindsay urged the Government to ensure that AI becomes a strategic growth-driver for the Creative Industries rather than the cause of their demise.

  • Published

    27 February 2025

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Advertising Works 27

An in-depth exploration and leading industry analysis of the winning papers and themes from the...

Non Members: £65.00

Members: £45.00

Details

Blog

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Navigating the AI revolution

MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.

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Robert Beevers

25th February 2025

Blog

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Why Advertising Unlocked can be a life-changing opportunity for young talent

Last year, Poppy Pressland attended the event at Bicycle in London and is now a Search Executive at the agency. Here’s what she and the Bicycle team took away from the day, and why they believe...

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Poppy Pressland and Lucas Miracca

24th February 2025

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New Business Diaries: Tracey Barber and Katie Street

RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025.

  • Published

    19 February 2025

Blog

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Demand Switching marketing for a post-carbon economy

In a climate emergency, marketing can no longer just be about selling more stuff. It needs to switch demand away from high-carbon, high-impact consumption. These examples show demand switching in...

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Leo Rayman

19th February 2025

News

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Pay-to-play pitch schemes are putting agency/client relationships at risk

Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers.

  • Published

    19 February 2025

News

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IPA seeks rebels to inject inspiration into industry

To bring the 44 Club back to life and drive it forward, the IPA is seeking four agency employees bursting full of energy, enthusiasm and creativity.

  • Published

    18 February 2025

Video

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Building resilience through nature

Vanessa Potter joins the IPA Training Forum to explore the power of nature, its health benefits, why nature connection matters and the science behind forest bathing.

  • Published

    18 February 2025

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Join the 44 Club steering board

Drowning in information but starved of inspiration? Desperate to inject more excitement, more entertainment and more cerebral stimulation into the lives of you and your industry peers? This is your chance to make it happen.

  • Published

    18 February 2025

Blog

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The glue that holds award-winning communications plans together

Yonder Media's Chen Cui was awarded a distinction for this Advanced Certificate in Communications Planning essay explaining why planners should act as the glue across an agency if you want to...

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Chen Cui

17th February 2025

News

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New IPA guide outlines 10 core provisions to support employees’ mental health and wellbeing

'Game-changing ideas for people’s wellbeing' draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour.

  • Published

    13 February 2025

Blog

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Five winning strategies from the 2024 IPA Effectiveness Awards

From advertising to grow pricing power or trust and using testing to support the business case for brand building, Warc has picked five proven approaches others can learn from in the most recent...

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Catherine Driscoll

13th February 2025

Blog

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The return of imaginative repetition

It’s bubbling up, and it’s about time too. Imaginative repetition is back. It demands that our commercial communication is both original and appropriate; that we find our way to the Most Advanced...

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Laurence Green

13th February 2025

Blog

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From setback to success

When the agency reluctantly decided not to submit a paper to the 2022 IPA Effectiveness Awards, it was the first time I had withdrawn from writing an awards entry. Two years later, we won with our...

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David Lucy

13th February 2025

Blog

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The long and winning road to effectiveness

Anything is Possible’s Co-founder explains how the agency achieved Effectiveness Accreditation twice, won its first IPA Effectiveness Award in four short years – and reveals its future goals.

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Sam Fenton-Elstone

13th February 2025

Blog

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From McCain to the mainstream

Last year’s IPA Effectiveness Awards Grand Prix-winner reveals a gap in how we measure advertising payback, sparking a re-think of how we pitch for budget.

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Billy Ryan

13th February 2025

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IPA On... ADHD Awareness

Leanne Maskell joins the IPA On…Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance.

  • Published

    12 February 2025

Document Page

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Game-changing ideas for people’s wellbeing

The People First Promise, launched in May 2024, called on agency and brand leaders to prioritise their employees’ mental health and wellbeing and invited them to submit evidence to show what...

  • Published

    11 February 2025

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The Business of Climate: Creating a Thriving Media Ecosystem

The IPA has partnered with the Association of Online Publishers (AOP) and the Independent Press Standards Organisation (IPSO) to deliver an event that aims to shape the future of climate communication in media.

  • Published

    11 February 2025

Blog

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How an evaluation toolkit helps you overcome choice paralysis

Why measurement needs to be underpinned by an understanding of clear objectives and an evaluation framework that considers the data, analysis, and application to make it meaningful.

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Lauren Greenhough

10th February 2025

News

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Creativity is the cornerstone of success in advertising

IPA President Josh Krichefski's powerful speech on the enduring value of creativity from the LEAD 2025 conference.

  • Published

    6 February 2025

News

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IPA appoints Denise Turner as new Media Research Director

Turner joins the IPA from Route where she has been CEO since June 2022 and succeeds Belinda Beeftink, who retired at the end of 2024.

  • Published

    5 February 2025

Blog

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Apprenticeships - new financial incentives

Apprenticeships have become a crucial tool for bringing in fresh talent, upskilling current employees, and building diverse, dynamic teams. They offer fantastic opportunities for agencies to...

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Gwyn March

5th February 2025

Blog

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Success depends on knowing what to do with the right data

While selecting the right type of data is paramount, it is the application of that data that ultimately ensures successful communications planning and evaluation.

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Will Wordie

5th February 2025

News

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IPA names Sainsbury’s Mark Given as Chair of CPD Gold judges

Rewarding agencies for their exceptional professional development programmes, and outstanding investment in the development and wellbeing of their employees.

  • Published

    4 February 2025

News

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Bauer Academy and McCann launch new cohort of Junior Advertising Creative Apprentices

Bauer Academy, in partnership with McCann, is announcing the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This initiative brings...

  • Published

    4 February 2025

Document Page

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Guide to Employment Law Changes Ahead in 2025

This guidance note outlines the key employment law changes ahead for agency employers to prepare for in 2025.

  • Published

    4 February 2025

Blog

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Why everything good (and bad) starts with the brief

A great brief is the starting point for insight gathering and objective setting but a badly written brief causes a cascade of problems.

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Ailish McVeigh

4th February 2025