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Blog

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Gen Z Unfiltered: After the reflection – what changes when trust replaces training

True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...

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Ellie Nicolaou

29th January 2026

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Join the IPA in Texas for SXSW 2026

With over a decade of SXSW experience, the IPA team is also well placed to offer recommendations ahead of travelling to Texas, as well as once in Austin.

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    29 January 2026

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The Effectiveness Files: Little Moons

Little Moons' Joanna Allen joins the IPA Effectiveness Files to explore her career working across category-defining brands.

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    28 January 2026

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IPA/ISBA Creative Services Framework Agreement 2025 Explained

Recording of the IPA member event and supporting resources unpacking the 2025 update to the IPA/ISBA Creative Services Framework Agreement (CSFA), what’s new, what’s changed, and how the framework...

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    28 January 2026

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Audience Profile 75+

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £50.00

Members: Free

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Trust-building advertising delivers stronger business growth

New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.

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    27 January 2026

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Trust-building advertising works

New analysis from the IPA Effectiveness Databank demonstrates the powerful role brand trust plays in driving business growth. Based on 25 years of effectiveness data, the research shows that...

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    27 January 2026

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IPA appoints Ed Palmer as Director of Agency Value

Palmer's appointment comes at a critical time, as agencies face growing pressure to articulate their value, evolve commercial models and build stronger, more effective client relationships.

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    22 January 2026

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IPAi Forum

Helping IPA member agencies navigate the fast-moving world of Generative AI and practical AI deployment. Issue 1: AI as a creative collaborator - From hype to hands-on.

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    22 January 2026

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.

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    22 January 2026

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IPA bolsters Effectiveness Awards 2026 leadership team

Lilli English and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel, respectively.

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    22 January 2026

Blog

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Showcasing creativity in the North East

IPA City Head for Newcastle & North East, Nichola Elgie, celebrates the creativity and talent in the area by showcasing the work of local member agencies.

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Nichola Elgie

21st January 2026

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New Business Diaries: Resilient pitching

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries.

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    21 January 2026

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UK marketing budgets hold firm during turbulent final quarter

Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.

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    15 January 2026

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Q4 2025 Bellwether Report

Charting companies’ marketing spend intentions and financial confidence, the Q4 2025 IPA...

Non Members: £140.00

Members: £99.00

Details

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IPA Council Elections 2026

An overview of the role and make-up of the IPA Council and the procedure and timings for this year’s elections.

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    14 January 2026

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The Making Sense Podcast: Ellie Nicolaou

True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective.

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    14 January 2026

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Brilliant Creative Brainstorming Essentials

This session is all about how to facilitate a brainstorm (large or small) to bring out the creative side of people and allow them to let themselves go.

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    13 January 2026

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Legal Seminar: Gen AI and Client Work, 20 Jan

Albert Yung, Associate Director at IPA, presents in person on the legal issues surrounding agencies using Generative AI tools in client work.

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    11 January 2026

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Karen Martin launches new qualification to empower next generation of creative talent

Designed for early-career creatives, the IPA Creative Essentials Certificate provides practical tools, inspiration and industry insight to help them develop, craft and sell work that truly moves...

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    8 January 2026

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Only the paranoid survive: rethinking effectiveness in 2026

One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.

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Charlie Ebdy

8th January 2026

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Recording of the IPA President's Reception 2026

IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...

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    8 January 2026

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Creativity remains our greatest advantage

IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...

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Karen Martin

8th January 2026

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IPA announces 2026 New Year Honours

The IPA is celebrating Alessandra Bellini, Jamie Elliott, Lord Michael Grade, Joyce Kelso, Tim Lindsay and Nigel Sharrocks for their outstanding service and for raising the reputation of adland at...

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    7 January 2026

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A New Year and a New Era for Employment Law

The Employment Rights Bill received Royal Assent on 18 December 2025 and is now the Employment Rights Act. This employment law update provides top level guidance to IPA members on the key...

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    7 January 2026

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IPA appoints new City Heads for Birmingham and Leeds

Simon Bollon has been appointed as IPA City Head for Leeds and Yorkshire, while Penny Took is the new IPA City Head for Birmingham and the Midlands.

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    6 January 2026

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IPA Competition Law Compliance Policy

This policy has been prepared to advise IPA staff and members about competition law and how it impacts on the way we do things. It provides general guidance on minimising infringement risks and...

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    5 January 2026

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Consumer Protection Law update – What agencies need to know

The guidance outlines how the DMCCA updates UK consumer protection enforcement, expanding the CMA’s powers and increasing agencies’ potential liability for misleading advertising practices.

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    5 January 2026

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CMA publishes new guidance about how pricing should be communicated to consumers

The CMA’s new price transparency guidance explains how businesses must clearly present total, non‑misleading prices, including all mandatory charges, in advertising and consumer communications,...

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    5 January 2026

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Advertising “From £X” Prices – Ad Law Update

ASA ruled on a number of ads and found them misleading because they exaggerated the price of hotel rooms. Ads for Ibis hotels, Booking.com, Hilton and Travelodge which stated “[name of hotel} rooms...

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    5 January 2026

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UK Economic Snapshot December 2025

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

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    5 January 2026

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IPA activity calendar Q1 2026

Discover all the key IPA initiatives, events, courses, and qualifications happening in early 2026 with the IPA Activity Calendar Q1, your essential guide to staying informed and ahead in the industry.

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    19 December 2025