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News

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“Small thinking” is killing advertising warn Les Binet and Will Davis

Les Binet and Will Davis argue that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and call on the industry to “think big” again to unlock real...

  • Published

    27 May 2026

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Making Sense: Sam Knowles

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

  • Published

    27 May 2026

News

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Unlock new drivers of growth at the IPA Business Growth Conference 2026

An opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: how do you build an agency that can grow stronger, smarter and more valuable...

  • Published

    26 May 2026

Blog

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Showcasing creativity in Birmingham and the Midlands

Penny Took, CEO, Mediaplus Connect and IPA City Head for Birmingham and the Midlands, celebrates the creativity and talent by showcasing the work of local member agencies.

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Penny Took

26th May 2026

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Go Big or Go Home

Go Big or Go Home by Les Binet and Will Davis challenges the marketing industry’s growing...

By Les Binet, Will Davis

Non Members: Free

Members: Free

Details

Blog

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Unlock effectiveness across the customer journey

Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...

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Mark Cross & Ian Gibbs

21st May 2026

Blog

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Marketing's involution and the new economic value of difference

As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.

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Will Hodge

21st May 2026

Blog

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Is sponsorship the channel for our new era hiding in plain sight?

Misclassifying sponsorship as a vehicle for reach only is a missed opportunity. Multi-faceted sponsorships are well suited to our new era of multiple effectiveness options, argues Sponsorship...

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Rory Natkiel

21st May 2026

Blog

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Sponsorship - the rights and the wrongs of it

With this year’s FIFA World Cup expected to generate sponsorship revenue of $2.8bn – up $1bn over the 2022 competition, Fran Cassidy of Cassidy Media Partnership explains why more research about...

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Fran Cassidy

21st May 2026

Blog

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The value of an idea

You can only win an IPA Effectiveness Award later this year if you have persuasively demonstrated profitable return from communications investment. And, as IPA Director of Effectiveness Laurence...

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Laurence Green

21st May 2026

Blog

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Inclusive creator marketing is an effectiveness advantage

In today’s fragmented, creator-led media landscape talk about inclusion should also incorporate an effectiveness perspective.

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Martyn Sibley

21st May 2026

News

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IPA announces 2026 IPA Beacon List celebrating next generation agencies

Recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth.

  • Published

    21 May 2026

Blog

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They're not gamers - they're your customers

The effectiveness conversation in gaming has a structural problem that starts before a single brief is written, argues Brent Koning, EVP, Global Head of Gaming at dentsu. Too often, gaming...

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Brent Koning

21st May 2026

Document Page

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Government Call for Evidence on TUPE

The Government through its Department for Business and Trade (DBT) has recently published a Call for Evidence on TUPE (Call for Evidence), with a deadline for responses at 11.59 pm on 1 July 2026.

  • Published

    19 May 2026

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Nationwide, KitKat, British Airways among IPA Effectiveness Awards entries

Forty-six case studies spanning seven markets around the world have been entered into the prestigious IPA Effectiveness Awards 2026.

  • Published

    19 May 2026

News

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IPA Director of Legal and Public Affairs, Richard Lindsay, to retire

Since his arrival in 2010, Richard has been an instrumental advisor, ambassador and spokesperson for the IPA, its agency members and the wider agency community on all areas of legal and public...

  • Published

    14 May 2026

News

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Twenty-eight agencies honoured for outstanding professional development

Celebrating the agencies who have achieved CPD Gold and Platinum for their outstanding professional development programmes throughout 2025.

  • Published

    13 May 2026

News

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2025 IPA Annual Review reflects on industry change, AI adoption and talent investment

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage...

  • Published

    12 May 2026

Blog

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Free AI training - the good, the useful and the reality

In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...

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Gwyn March

12th May 2026

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World Cup 2026 Live Viewing

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Hamish Bromley

Non Members: £50.00

Members: Free

Details

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Audience Profile Generation Alpha

Generation Alpha are the first cohort to grow up entirely in a world shaped by smartphones,...

By Hamish Bromley and Molly Bruce

Non Members: £50.00

Members: Free

Details

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The Making Sense Podcast: Vicky Fox

How the pivot from searching to prompting is driving zero click behaviour and what this means for the future of our industry.

  • Published

    6 May 2026

Blog

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From foundation to future: How the IPA certificate shaped my career

Caroline Manning, Chief Design Officer (Media Planning) at Initiative, looks back on the role the IPA Foundation Certificate played in giving her lasting confidence, perspective and strategic...

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Caroline Manning

5th May 2026

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Signals in the Noise 2

This white paper, co-authored by Tony Regan, Partner at Work Research, and Justin Sampson, Chief Executive at Barb, calls on the industry to strengthen data quality, transparency and investment in joint-industry currencies to support more robust effectiveness measurement.

  • Published

    5 May 2026

News

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IPA announces 2026 Council election results

Twenty-one individuals were either newly elected or re-elected to the IPA Council. Of those 21 members, nine were re-elected for a further three years and 12 are new to Council.

  • Published

    30 April 2026

Blog

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Understanding podcasting in its commercial era

Neil Cowling, Founder of Fresh Air, explains how podcasting has evolved from a niche, passion led format into a sophisticated, high performing advertising medium, combining trusted human connection...

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Neil Cowling

30th April 2026

Blog

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How you could be riding the best talent development wave

In this article, Noel Dunne, Founder & CEO of Creative Alliance, draws on perspectives from across the industry, including employers, talent leads and apprentices themselves, to explore why...

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Noel Dunne

30th April 2026

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Five agencies join IPA membership

Ace of Hearts, Jack Ryan Media, Piqniq, PMG and Vega Comms were elected into IPA membership at its quarterly Council meeting on Wednesday, 29 April.

  • Published

    30 April 2026

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IPA Talent & Diversity Conference 2026

The annual IPA Talent & Diversity Conference curates thought leadership and best practice around talent, inclusion and representation, considering both who makes up our industry and the creative output that results.

  • Published

    28 April 2026

Document Page

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A Pocket Guide to TUPE

These guidelines are intended to provide a pragmatic, step-by-step guide in 10 steps when faced with a potential TUPE situation. This covers both when you are the incumbent agency that is losing...

  • Published

    28 April 2026

News

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IPA celebrates 30 inclusivity gamechangers on 2026 iList

Thirty champions of diversity, equity and inclusion have been named on the IPA iList 2026 for their incredible commitment to driving positive change within the advertising industry.

  • Published

    28 April 2026

Video

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IPA Talent & Diversity Conference 2026

Highlights from the 2026 IPA Talent & Diversity Conference, sharing thought leadership and best practice around key issues relating to talent, inclusion and representation in terms of the...

  • Published

    28 April 2026