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News

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Inaugural IPA Beacon List spotlights innovation growth stories in UK agency sector

The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.

  • Published

    24 April 2025

Document Page

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Legal & Public Affairs Update April 2025

Truthful claims can still be greenwash - Part 2 | Age-restricted Ads Online Guidance update

  • Published

    23 April 2025

Blog

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The new war on talent

JourneyHR's Jessica Anderson-Ramshall explores how, following an uptick in mid-to-senior-level transitions, agencies can retain their top talent and build a strong pipeline of future leaders.

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Jessica Anderson-Ramshall

22nd April 2025

News

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UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.

  • Published

    17 April 2025

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Q1 2025 Bellwether Report

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Non Members: £140.00

Members: £99.00

Details

Blog

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GenAI is already here. Now what?

HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.

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Neil Davidson

16th April 2025

Blog

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The forgotten art of asking smarter questions

Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...

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Sam Knowles

11th April 2025

Blog

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The future of brand-safe, scalable advertising in an AI world

Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.

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Adam Cleaver

10th April 2025

News

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RADA President David Harewood to deliver IPA Talent & Diversity Conference keynote

David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.

  • Published

    2 April 2025

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New Business Diaries: Gareth Evans and Becky McKinlay

Gareth Evans and Becky McKinlay explore all things new business, agency search and selection and how brands optimise their agency partnerships.

  • Published

    2 April 2025

Blog

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Elevating agency work with people-focused AI

Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...

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Sam Fenton-Elstone

2nd April 2025

Document Page

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The Legal Landscape for Hybrid Working and Return to Office Mandates

This guidance highlights the key employment law issues for consideration relating to hybrid working arrangements and return to office working mandates. It also outlines relevant upcoming legal...

  • Published

    2 April 2025

Video

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IPA President's Agenda: Karen Martin

New IPA President Karen Martin delivers her inaugural speech, unveiling her plan to rejuvenate UK advertising and highlighting the significant role creativity plays in driving business success,...

  • Published

    31 March 2025

Blog

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The future of work: Rethinking roles and embracing change

MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,

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Robert Beevers

31st March 2025

News

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IPA President Karen Martin unveils agenda to revitalise UK advertising

Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.

  • Published

    31 March 2025

News

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IPA announces 2025 Council election results

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.

  • Published

    27 March 2025

Document Page

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IPA activity calendar 2025 Q2

Plan your next events, courses and quals at the IPA with our handy list of upcoming activities.

  • Published

    26 March 2025

Page

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Top tips on how to thrive in the media industry

Media experts share their top tips, insights, and pearls of wisdom on how to enter and thrive in the media industry. This blog highlights practical guidance based on real-world experience.

  • Published

    26 March 2025

Document Page

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Public service advertising works

The IPA Effectiveness Awards have long celebrated public service campaigns that provide evidence of effective use of public funds, demonstrating that advertising is a valuable investment that...

  • Published

    26 March 2025

Video

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The power of empathy

Carol Hickson joins the IPA Training Forum to explore empathy—what it is, what it isn’t, and why it’s more important than ever.

  • Published

    26 March 2025

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IPA On... Endometriosis Awareness

Antonia Stearn is joined by Over The Bloody Moon's Rebecca Hill and Mediaplus UK's Emmy Greener to explore endometriosis.

  • Published

    26 March 2025

Document Page

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Legal & Public Affairs Update April 2025

In this update, we highlight upcoming changes to consumer protection law; and a recent settlement reached by Meta in relation to personalised ads on their platforms.

  • Published

    25 March 2025

Blog

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Data, vibes and why Gen Z actually cares

True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...

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Ellie Nicolaou

20th March 2025

News

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Hear from Meera Syal CBE at the IPA Talent & Diversity Conference 2025

Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.

  • Published

    19 March 2025

Document Page

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IPA responds to second CAP consultation on less healthy food ads

IPA Director of Legal & Public Affairs, Richard Lindsay, has submitted a response to the latest consultation published by the Committees of Advertising Practice, on proposed guidance for industry...

  • Published

    19 March 2025

Blog

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The catalytic effect of effectiveness accreditation

Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...

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Emma Chaplin

18th March 2025

News

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Flake news: New IPA data unpicks trend of sudden cancellations

Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...

  • Published

    13 March 2025

News

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IPA expresses serious concerns over ISBA's anti-agency narrative over Media Services Framework

The IPA has expressed its concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to...

  • Published

    13 March 2025

Video

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IPA Insight Summit 2025

Exploring the importance of insight, celebrating the contribution of the discipline to effective advertising, and providing fresh perspectives and learnings.

  • Published

    13 March 2025

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The trend of 'Flaking'

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Hamish Bromley

Non Members: £50.00

Members: Free

Details

Page

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New Business Diaries: Ellie Olliff and Tina Fegent

What pitching looks like from a procurement perspective and the value that building relationships with procurement can bring.

  • Published

    12 March 2025

Document Page

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Acas Guidance on Neurodiversity and Inclusion at Work

In timely readiness for Neurodiversity Celebration Week, Acas has issued two publications on neurodiversity. This note outlines briefly (with the relevant links) what each publication covers and...

  • Published

    11 March 2025