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Blog

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Our most important conversations are about effectiveness

Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, says the IPA Effectiveness Conference is a chance to reflect on what really works, listen to some of the...

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Cressida Holmes-Smith

11th September 2025

Blog

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Back to the future?

IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.

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Laurence Green

11th September 2025

Blog

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My guiding principles for changing times

IPA Media Research Director Denise Turner says understanding data, how customers buy a brand and encouraging diverse thinking are as important to successful strategies as ever.

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Denise Turner

11th September 2025

Blog

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Three things you should know about brands and pricing

Faced with high energy costs and increased tariffs, businesses can see little alternative to raising their prices – despite the risk of losing sales as a result. Joy Talbot, Senior Director of...

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Joy Talbot

11th September 2025

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Weekly reach of ad-funded SVoD channels nearly triples in a year

Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".

  • Published

    10 September 2025

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IPA Media Planning & Strategy Summit 2025 Videos

Highlights from the IPA Media Planning and Strategy Summit 2025, exploring how the media landscape has evolved to gain a better understanding of what the future may hold.

  • Published

    10 September 2025

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Record number of agencies awarded IPA Effectiveness Accreditation

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...

  • Published

    9 September 2025

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IPA welcomes appointment of Ian Murray MP to DCMS and DSIT

IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.

  • Published

    9 September 2025

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IPA Brand Stories on Film

A collection of the IPA's Effectiveness Awards Brand Stories, in association with Thinkbox, giving the behind the scenes stories of the best campaigns in recent years.

  • Published

    9 September 2025

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IPA/Thinkbox Brand Stories on Film: McCain

Telling the story of the IPA Effectiveness Awards 2024 Grand Prix-winning 'When the chips are down, margins matter' McCain case-study by adam&eveDDB.

  • Published

    9 September 2025

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Roadmap for Employment Reform

IPA guidance on the government’s ‘Implementation Roadmap’ for planned employment reforms under the Employment Rights Bill (Bill) and forthcoming consultations.

  • Published

    5 September 2025

Blog

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Gen Z unfiltered: Starting out - to three months in

No fluff, no filler. True's Ellie Nicolaou returns for another first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.

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Ellie Nicolaou

4th September 2025

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IPA responds to government consultation on Public Procurement

The government's Creative Industries Sector Plan includes a promise by government to consult on public procurement to ensure that smaller advertising agencies are able to navigate the Crown...

  • Published

    4 September 2025

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Pioneering R&D on influencer marketing to be unveiled at IPA Effectiveness Conference

How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?

  • Published

    3 September 2025

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Government consults on Late Payments

The Department for Business and Trade has published a consultation on "the scourge of late payments", with the aim of ensuring that businesses are paid on time for the goods and services they deliver.

  • Published

    3 September 2025

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TouchPoints Making Sense (Seventh Edition)

This seventh edition of "Making Sense: The Commercial Media Landscape" presents a detailed...

By Simon Frazier

Non Members: Free

Members: Free

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Unlock your full creative potential

In today’s fast-paced and ever-evolving advertising landscape, creativity isn’t just a skill but a strategic advantage. These IPA courses focused on creative skills are designed to empower professionals across all disciplines to harness their creative instincts, sharpen their strategic thinking,...

  • Published

    29 August 2025

Blog

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We are in a new paradigm for advertising choices. Do they work?

Omnicom Media Group UK’s Charlie Ebdy explores how the advertising industry’s shift toward digital media has outpaced its ability to prove effectiveness.

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Charlie Ebdy

14th August 2025

Blog

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How do you scale a brand and make it profitable?

Leanne Tomasevic, UK and US Head of Insights at Tracksuit, responds to audience questions sparked by our post-Cannes IPA session, "Born this (brand building) way", diving deeper into the value of...

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Leanne Tomasevic

13th August 2025

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IPA responds to LHF Brand Ads consultation

The government has proposed secondary legislation to clarify the existence of a brand exemption to the less healthy foods ad restrictions.

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    13 August 2025

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ICO Consultations on online advertising

Following publication of the Data (Use and Access) Act 2025, the ICO is running two consultations on privacy in online advertising. Legal & Public Affairs Director, Richard Lindsay, summarises both...

  • Published

    13 August 2025

Blog

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How to become an uppercase ‘C’ creative agency

Mick Mahoney explains the differences between 'uppercase C' and 'lowercase c' creative agencies and why there’s an 'uppercase C' agency bursting to grow out of every 'lowercase c' agency.

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Mick Mahoney

12th August 2025

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Log On to Get On

A summary of free learning - book summaries, video talks, podcasts, publications, qualifications, webinars - compiled by the IPA Professional Development team and available to all your people which...

  • Published

    11 August 2025

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Pitch Consultant Guide

Developed by ISBA in collaboration with the IPA as part of the Pitch Positive Pledge, the Pitch Consultant Guide aims to help advertisers make informed decisions and ask the right questions when...

  • Published

    7 August 2025

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Advertising Restrictions on Less Healthy Foods: An Industry Guide

The Government is introducing new restrictions on advertising Less Healthy Food (LHF) products paid-for online and across Ofcom-regulated TV and on-demand programme services. In May, the sector...

  • Published

    31 July 2025

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TouchPoints Fact Sheets

Ever wondered what the current sample size for TouchPoints is, or what it was in 2022? Do you get asked which period of a particular JIC data set has been used for the Channel Planner, or what the...

  • Published

    30 July 2025

Video

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IPA Business Growth Conference 2025

Highlights from the 2025 IPA Business Growth Conference providing you and your agency with the tools to navigate the disruption and thrive in the long term.

  • Published

    28 July 2025

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Almost half of Brits plan to digitally detox this Christmas

The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period.

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    24 July 2025

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The 2025 Christmas Consumer

This insight report, based on a survey of 2,000 UK adults, explores consumer behaviors,...

Non Members: £150.00

Members: Free

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Positive action vs positive discrimination

The webinar, produced by the Hobbs consultancy in collaboration with the IPA, aims to clarify the difference between positive action and positive discrimination, emphasising the legal and cultural implications of both.

  • Published

    23 July 2025

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Supporting parents in the workplace

Insights and strategies to support your working parent population, enhancing employee satisfaction, retention, and overall productivity.

  • Published

    22 July 2025

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UK marketing budgets bounce back in Q2, reversing previous decline

Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.

  • Published

    17 July 2025