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The APG is bringing together five brilliant minds to investigate what is happening with effectiveness, representing the different perspectives: modelling, media, tech, research and media agencies.
Published
27 June 2025
News
IPA Director General Paul Bainsfair looks forward to working closely with the new ISBA Director General, Simon Michaelides, for the betterment of the wider advertising and marketing industry.
26 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
25 June 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
Designate Founder Adam Hill discusses how his various side hustles have shaped his life and career, and why he encourages agency employees to explore their passion projects.
Video
Recording of the launch of top-line results from the 2025 TouchPoints Daily Life dataset, with guest speakers sharing case studies on the different ways they use TouchPoints for (and with) their...
IPA Director of Legal & Public Affairs Richard Lindsay welcomed the Government's Industrial Strategy and the Creative Industries Sector Plan, which recognise the importance of the advertising...
24 June 2025
Sustainability leaders explain the value of becoming B Corp certified for advertising agencies, why the B Corp standards have changed and how B Corp members can prepare to transition to the new...
19 IPA member agencies won a combined 55 Cannes Lions, including two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions.
23 June 2025
Blog
IPA Chair for Scotland, Jim Kelly, celebrates the incredible creativity at Scottish agencies and explains why it is something that we should all cherish and champion.
Jim Kelly
19th June 2025
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
17 June 2025
A morning full of ideas, provocations and practical tools to help your agency get its swagger back, setting you up to thrive and prosper in the long-term.
Document Page
Data (Use and Access) Bill Update | Online Advertising E-Privacy Update
Comedian and Emmy Award-winning Hollywood writer, Beth Sherman, dives into how you can use humour as a tool to build the connection, trust and rapport essential to agency success.
The IPA has today (12 June) welcomed the Government’s commitment to increased investment in the creative industries as a powerful public acknowledgement of their value to the UK economy and society.
12 June 2025
IPA Chair for Northern Ireland, Brian Scott, explains how agencies in Northern Ireland are responding to Karen Martin's agenda, and why they are ready to pick up the baton.
Brian Scott
12th June 2025
The new board will help the 44 Club keep up with the cultural zeitgeist and drive the series to new heights.
10 June 2025
Although not endorsed or recommended by the IPA, the Digital Safeguarding Toolkit, developed by Dr Francis Rees at the University of Essex, may be useful as members consider productions involving...
9 June 2025
Catch up with highlights of the 2025 IPA Talent and Diversity Conference sessions exploring topics under the wider theme of 'Unity – moving everyone forward'.
5 June 2025
The IPA guidance outlining the key employment law changes set out within the Employment Rights Bill published by the Department for Business and Trade in October 2024, is updated as at 5 June 2025....
The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.
3 June 2025
Juliet Bawtree, IPA Associate Director, Employment Law, outlines the latest on the key employment law changes set out in the Employment Rights Bill published in October.
Eda Incekara, Marketing and Insight Manager at Route Research, explores the growing commercial value of women's football and the strategic role Out-of-Home (OOH) advertising can play in this...
Eda Incekara
1st June 2025
True's Ellie Nicolaou writes about her experience as an Account Executive Apprentice in Adland - no fluff, no filler, just a first-hand look at how she thinks, works, and rewrites the rules as a...
Ellie Nicolaou
29th May 2025
After a lively IPA-hosted debate on influencers at Advertising Week Europe, we asked two of the speakers, Sabrina Francis, Strategy Partner, The7Stars, and Thomas Walters, Europe CEO and co-founder...
Sabrina Francis, Thomas Walters
In marketing, strategy is often viewed through a data-heavy, goal-oriented lens. Yet it can be far more potent when approached as a form of narrative creation rather than merely a function of...
Leanne Tomasevic
Given how much we know – thanks to the work of the IPA, Binet & Field, System1 and many more – about the power of consistency to build brands and businesses, it seems natural to ask why everyone...
Matthew Gladstone, Stewart Lees, Stephanie Tuesley
The new IPA Effectiveness Leadership Group Chair, Cressida Holmes-Smith, CEO, Lucky Generals, says it is vital that everyone has access to the essential ingredients for effectiveness.
Cressida Holmes-Smith
Fern Miller and Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands.
29 May 2025
Sue Unerman, Global Chief Strategy Officer, Brainlabs, challenges conventional thinking about creativity, highlighting the need to uproot and reconsider traditional practices to foster effective...
Sue Unerman
A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).
28 May 2025
Paula Torres Moneu, Senior Strategist at Golley Slater, explores how external drivers of change in the media landscape have influenced the development and implementation of communications plans.
Paula Torres Moneu
27th May 2025
