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Results 4368

News

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Bellwether Report reveals back-to-back upward revisions to marketing budgets

UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.

  • Published

    16 October 2025

Video

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CPD Best Practice Webinar

IPA CPD Consultant Gwyn March explains how you can start working towards gaining IPA CPD Standard Accreditation in this webinar designed to help you reap the benefits of good Continuous...

  • Published

    16 October 2025

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Q3 2025 Bellwether Report

The Q3 2025 IPA Bellwether Report, part of the IPA quarterly survey tracking companies’ marketing...

Non Members: £140.00

Members: £99.00

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Document Page

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IPA responds to CAP consultation on LHF ad rules

With official implementation commencing on 5 January 2026, the IPA has responded to CAP's consultation on the new rules and proposed guidance for less healthy food advertising. This is CAP's third,...

  • Published

    10 October 2025

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IPA On... Mentorship matters

Mercy Abel discusses her route into the ad industry as a graduate, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important.

  • Published

    9 October 2025

Video

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IPA/Thinkbox Brand Stories on Film: Yorkshire Tea

Telling the story of the IPA Effectiveness Awards 2024 Gold-winning 'Long-term brand building done proper' Yorkshire Tea case-study by Lucky Generals and Goodstuff Communications.

  • Published

    8 October 2025

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First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...

  • Published

    8 October 2025

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Balance efficiency and effectiveness or risk a marketing ‘death spiral’

According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...

  • Published

    8 October 2025

Blog

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TouchPoints reveals the power of habit in a shifting media landscape

Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...

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Lucy Baumgartner

7th October 2025

Blog

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How fragmented media can work as a cohesive and effective whole

Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...

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Mark Hatwell

7th October 2025

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UK Economic Snapshot September 2025

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    6 October 2025

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CMA fines companies for colluding on pay rates for production freelancers

Earlier this year, the Competition and Markets Authority (CMA) fined several broadcasters, including the BBC, ITV and BT, and other businesses, over £4 million for breaching the Chapter I...

  • Published

    1 October 2025

News

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Discover how to commission content that convinces, captivates and converts

ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.

  • Published

    1 October 2025

Blog

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Trends, truth and what Gen Z really thinks

From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.

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Ellie Nicolaou

30th September 2025

Blog

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What do you believe is the future of our industry?

Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...

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Tom Darlington

29th September 2025

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IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in

The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns.

  • Published

    25 September 2025

Video

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Fuelling creativity and leading with imagination

Recording of a special Stepping into the Spotlight session, exploring how to unlock everyday creativity and lead with imagination. With Leila Siddiqi, Director of D&I at the IPA; Gabriela Lungu,...

  • Published

    24 September 2025

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New IPA best practice guide aims to improve public sector agency procurement process

The free guide 'Finding an advertising agency – A best practice guide for public sector bodies' has been endorsed by the Crown Commercial Service and the Cabinet Office.

  • Published

    18 September 2025

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Finding an advertising agency: A guide for public sector bodies

This guide, written by the IPA and endorsed by the Cabinet Office and the Crown Commercial Service, aims to assist public sector bodies in effectively selecting advertising agencies through...

  • Published

    18 September 2025

News

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Glean cutting-edge insights to boost your marketing effectiveness

For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...

  • Published

    17 September 2025

Blog

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Difference is not deviance

MG OMD's Robert Beevers explores how marketing 'norms' often miss millions of people, from neurodivergent to disabled audiences, and why it is vital the industry re-examines its assumptions.

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Robert Beevers

17th September 2025

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Showcasing Northern Ireland

IPA Chair for Northern Ireland, Brian Scott, celebrates the creativity and talent by showcasing the work of the five local member agencies.

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Brian Scott

15th September 2025

Blog

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Our most important conversations are about effectiveness

Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, says the IPA Effectiveness Conference is a chance to reflect on what really works, listen to some of the...

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Cressida Holmes-Smith

11th September 2025

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Back to the future?

IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.

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Laurence Green

11th September 2025

Blog

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My guiding principles for changing times

IPA Media Research Director Denise Turner says understanding data, how customers buy a brand and encouraging diverse thinking are as important to successful strategies as ever.

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Denise Turner

11th September 2025

Blog

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Three things you should know about brands and pricing

Faced with high energy costs and increased tariffs, businesses can see little alternative to raising their prices – despite the risk of losing sales as a result. Joy Talbot, Senior Director of...

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Joy Talbot

11th September 2025

News

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Weekly reach of ad-funded SVoD channels nearly triples in a year

Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".

  • Published

    10 September 2025

Video

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IPA Media Planning & Strategy Summit 2025 Videos

Highlights from the IPA Media Planning and Strategy Summit 2025, exploring how the media landscape has evolved to gain a better understanding of what the future may hold.

  • Published

    10 September 2025

News

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Record number of agencies awarded IPA Effectiveness Accreditation

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...

  • Published

    9 September 2025

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IPA welcomes appointment of Ian Murray MP to DCMS and DSIT

IPA Director General Paul Bainsfair is looking forward to working closely with Ian Murray MP to help deliver on the ambitions set out in the Government’s Industrial Strategy.

  • Published

    9 September 2025

Video

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IPA Brand Stories on film

Discover the power of brand storytelling with the IPA Brand Stories on film, created in partnership with Thinkbox. This inspiring collection brings to life the behind-the-scenes journeys of some of...

  • Published

    9 September 2025

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IPA/Thinkbox Brand Stories on Film: McCain

Telling the story of the IPA Effectiveness Awards 2024 Grand Prix-winning 'When the chips are down, margins matter' McCain case-study by adam&eveDDB.

  • Published

    9 September 2025