Knowledge Centre

Practical tips for setting up your own agency

Our guide brings together key considerations for new agency founders, from choosing a business name and business structure to protecting your IP, understanding data protection requirements, hiring...

Act now to bridge the value gap

Takeouts from the 2026 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that to prosper through the disruption of AI, agencies must get serious about demonstrating the value they...

Rich Kirk

IPA announces Effectiveness Awards shortlist

Curry’s, Nationwide and Specsavers are just some of the 20 outstanding case studies that have been named on the revered IPA Effectiveness Awards 2026 shortlist.

Press View Test

Helen Bowyer named as new IPA Director of Legal

Helen takes on leadership of the IPA Legal team from 1 August following the retirement of IPA Legal and Public Affairs Director, Richard Lindsay.

IPA welcomes appointment of Andy Burnham as Prime Minister

IPA Director General Paul Bainsfair looks forward to 'continuing to engage constructively with him and his government to help ensure the UK's world-leading creative industries continue to flourish.'

UK companies revise marketing budgets up despite tough economic conditions

UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, despite economic and inflationary headwinds remaining at large.

IPA responds to Health and Social Committee Report on Weight Management

The IPA is disappointed by the Committee's recommendation to expand advertising restrictions.

Making Sense: Monica Majumdar

Why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences and advertisers.

IPA welcomes Ofcom’s proposed crackdown on fraudulent online advertising

IPA Director of Media Affairs Nigel Gwilliam has called on the platforms that carry fraudulent online advertising "to do everything in their power to tackle this criminal activity.”

If we don't upskill, the AI skills gap could cost adland £15bn a year

Paula Cunnington, Chief Talent Officer at Publicis Groupe UK, explains why we all have a responsibility to help young people build the skills and confidence they will need for the future.

What consumers will pay more for and how this pays back for brands

New research shows that even in a cost-of-living crunch, shoppers will accept price increases from some brands in some categories. But, argues Annie Brown, Managing Director UK of Brand Finance,...

Bridging the gap: Redefining the value of agencies

New IPA and Tracksuit research reveals why agencies remain central to commercial success and where the biggest opportunities exist to redefine and strengthen their value for clients.

New IPA/Tracksuit report reveals what clients want from their agencies

New research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly.

IPA Business Growth Conference 2026

Highlights from the 2026 IPA Business Growth Conference, unveiling new commercial opportunities and providing guidance on the big topics impacting agencies and their clients.

IPA issues statement on Sky’s takeover of ITV’s broadcasting and streaming arm

IPA Director General Paul Bainsfair has said that the merged entities’ dominant share 'likely means advertiser protections need consideration' and that the IPA will be consulting its members for...

IPA responds to government call for evidence on TUPE

The IPA has responded to the Department for Business and Trade’s (DBT) call for evidence on the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE).

Four agencies join IPA membership

Altavia UK, Havas Market UK, Havas Forward Media UK and Iris London were elected into IPA membership at its quarterly Council meeting on Thursday, 2 July.

Concern about social media misinformation fails to curb use among young Brits

New 2026 IPA TouchPoints data reveals that despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2.5 hours per...

Celebrating 20 Years of IPA TouchPoints

Recording of the Touchpoint at 20 event. Telling the story behind the development of IPA TouchPoints and how it came to offer an unmatched view of how audiences think, move, behave and engage.

IPA response to government consultation on 2018 Nutrient Profiling Model

The IPA's submission to the UK Government’s consultation on the proposed application of the 2018 Nutrient Profiling Model (NPM) to advertising and promotions restrictions.

IPA appoints Richard Casofsky as Director of Public Affairs

Casofsky brings over 20 years’ experience as a senior government relations and corporate affairs leader.

IPA member agencies shine at Cannes

IPA members enjoyed a successful Cannes Lions 2026 festival, with 12 agencies winning a combined 50 awards, including 10 Gold, 16 Silver, 20 Bronze, one Titanium and three Grand Prix.

What does the agency of the future look like?

Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they...

Leading advertiser judges and Chair from Tesco named for IPA Effectiveness Awards

Tesco’s UK Customer Director, Suzanne Quinn, will Chair the 2026 IPA Effectiveness Awards and will be supported by a line-up of leading advertiser judges.

The Rift: The divide between young people and the future

A virtual CPD Network session assessing the rising sense of futurelessness amongst young people.

Employment template: Contract of Employment

Template contract of employment prepared by the Employment team at the law firm, Lewis Silkin, together with the IPA.

IPA statement on social media ban for under-16s

IPA Director General, Paul Bainsfair, has responded to the Government's decision to ban social media for under-16s, saying that the primary challenge is how those platforms are 'structured,...

Making Sense: Tessa LeGassick

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

New ways for agencies to grow, compete and create value

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave the IPA Business Growth Conference with the insight, evidence and...