1. Home
  2. Resources & Initiatives
  3. Knowledge Centre

Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date
Apply all Clear all

Results 4184

Page

#

Moore Kingston Smith Annual Survey 2024

Moore Kingston Smith is inviting IPA Members to the launch of their 2024 annual survey of the financial performance of marketing services companies in the UK on Wednesday 27 November at the prestigious BAFTA.

  • Published

    15 November 2024

Document Page

#

Government announces new Tobacco and Vapes Bill

Further to the recent announcement to ban single use vapes in the UK by June 2025 (as reported in our legal update dated 28 October 2024), on the 5th November 2024 the UK Government announced that...

  • Published

    13 November 2024

News

#

Agencies open their doors to 2000 teenagers for the IPA nationwide careers day

Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.

  • Published

    13 November 2024

Page

#

The Effectiveness Files: Lessons from the IPA Effectiveness Awards

IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers.

  • Published

    13 November 2024

Blog

karenmartineffcon24.jpg

My 2024 IPA Effectiveness Conference highlights

Discussions of why we laugh, the value of advertising consistency, and how to frame marketing investments to finance teams were among the standouts on a day of new research, tools and strategies...

karenmartin300.jpg

Karen Martin

7th November 2024

Page

#

IPA Effectiveness Conference 2024 summary

The annual IPA Effectiveness Conference is a chance for clients, agencies, research companies and media owners to come together to discuss critically important questions for our industries and to leave with new research, tools and strategies to help prove marketing effectiveness.

  • Published

    6 November 2024

News

#

Over 100 companies fulfill IPA People First Promise

36 additional companies have demonstrated their commitment to the positive mental health and wellbeing of their people, joining the inaugural 67 companies to attain the badge of honour.

  • Published

    6 November 2024

Blog

wellbeingv3_400.png

Why protecting talent from stress is a business imperative

Our talent is our greatest asset - investing in their wellbeing is an investment in our agency's future.

ivanakosorok400.jpg

Ivana Kosorok

5th November 2024

Blog

creativeshootout24_400.png

A creative baptism of fire

Why winning The Creative Shootout 2024 and creating a campaign for Carers UK was such a career highlight for MullenLowe's Cags Gaunt.

Cags Gaunt.JPG

Cags Gaunt

5th November 2024

News

#

IPA reacts to Autumn Budget

IPA Director General Paul Bainsfair reflects on Labour's Autumn Budget that saw a rise in Employer National Insurance contributions that 'threatens' agencies' ability to facilitate the growth the...

  • Published

    30 October 2024

Document Page

#

Landmark Employment Rights Bill Unveiled

This guidance outlines the key employment law changes set out within the Employment Rights Bill that was published by the Department for Business and Trade (DBT) on 10 October 2024. It assesses the...

  • Published

    29 October 2024

Blog

bigdata_400.png

Going beyond the easy answers

Getting measurement right is more important than ever. Decision makers are constantly bombarded with data – often conflicting, and rarely free from interpretation. For all of us – marketeers and...

nadya-ochirova.jpeg

Nadya Ochirova

29th October 2024

Blog

Legal Production PIBS .jpg

The evolving production landscape

Eliot Liss, IPA Head of Production, highlights the valuable and evolving role of production.

eliot_300.jpg

Eliot Liss

28th October 2024

Document Page

#

Legal & Public Affairs Update

House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025

  • Published

    28 October 2024

#

Agents of change: The expert view

Industry perspectives on the path to sustainable advertising. This report is the result of...

Non Members: Free

Members: Free

Details

Document Page

#

UK Economic Snapshot October 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    25 October 2024

Document Page

#

Workplace Sexual Harassment Law– Updated EHRC Technical Guidance

This guidance note summarises the key changes made in the final updated version of the Equality and Human Rights Commission (EHRC) technical guidance on sexual harassment and harassment at work....

  • Published

    25 October 2024

News

#

Samantha Smith named IPA City Head for Bristol, the South West & Wales

Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales.

  • Published

    24 October 2024

Page

#

Why effective brand building requires sustained investment

Brands are built over years, but business performance is often judged in quarters. The challenge for marketers is to show their work can be effective in both time frames.

  • Published

    24 October 2024

Page

#

The Effectiveness Files: ITV

Dame Carolyn McCall talks competing with the streaming services and collaborating with advertisers to create great content for viewers.

  • Published

    23 October 2024

Video

#

CPD Gold Webinar

IPA CPD Consultant Gwyn March explains how you can take the next steps to recognising your organisation's CPD excellence with CPD Gold.

  • Published

    22 October 2024

Video

#

The Power of Self-Awareness

Aliya Vigor-Robertson, Co-Founder of JourneyHR, joins the IPA Training Forum to explore how we humans work as and communicate through the lens of the personality tool Lumina Splash.

  • Published

    22 October 2024

News

#

UK companies hit pause on marketing spend amid Autumn Budget uncertainty

Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.

  • Published

    17 October 2024

#

Q3 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

Non Members: £140.00

Members: £99.00

Details

Page

#

IPA Effectiveness Conference 2024

The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.

  • Published

    16 October 2024

Document Page

#

Pronouns in Adland

Outvertising has launched "Pronouns in Adland", a new guide designed to help industry organisations create safer and more welcoming environments where people can readily share their pronouns. It is...

  • Published

    16 October 2024

Page

#

Busting the myths about a career in advertising

IPA CPD Adviser Gwyn March busts some common myths about adland and explains the great career opportunities advertising has to offer.

  • Published

    15 October 2024

Blog

planning_media400.png

The more things change, the more they stay the same

TouchPoints data shows that people’s habits and lives follow a natural predictable rhythm into which media fits. But whilst technology is not necessarily changing what we do, it is having some...

emackay400.jpg

Euan Mackay

15th October 2024

Page

#

AdTalk with Paul Bainsfair: A Rembrandt in the attic

IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe, to discuss the History of Advertising Trust's archive.

  • Published

    11 October 2024

Document Page

#

HFSS Advertising Rules – An Overview

A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).

  • Published

    10 October 2024

News

#

Belinda Beeftink, IPA Research Director, announces retirement

After 18 years of remarkable service, Belinda Beeftink, Research Director at the IPA, is set to retire on 31 December 2024, marking the end of an era in media research. Belinda leaves behind an...

  • Published

    10 October 2024

Video

#

CPD Best Practice Webinar

IPA CPD Consultant Gwyn March explains how you can start working towards gaining IPA CPD Standard Accreditation in this webinar designed to help you reap the benefits of good Continuous...

  • Published

    10 October 2024