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News
David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.
Published
2 April 2025
Page
Gareth Evans and Becky McKinlay explore all things new business, agency search and selection and how brands optimise their agency partnerships.
Blog
Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...
Sam Fenton-Elstone
2nd April 2025
Document Page
This guidance highlights the key employment law issues for consideration relating to hybrid working arrangements and return to office working mandates. It also outlines relevant upcoming legal...
Video
New IPA President Karen Martin delivers her inaugural speech, unveiling her plan to rejuvenate UK advertising and highlighting the significant role creativity plays in driving business success,...
31 March 2025
MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,
Robert Beevers
31st March 2025
Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.
Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.
27 March 2025
Plan your next events, courses and quals at the IPA with our handy list of upcoming activities.
26 March 2025
Media experts share their top tips, insights, and pearls of wisdom on how to enter and thrive in the media industry. This blog highlights practical guidance based on real-world experience.
The IPA Effectiveness Awards have long celebrated public service campaigns that provide evidence of effective use of public funds, demonstrating that advertising is a valuable investment that...
Carol Hickson joins the IPA Training Forum to explore empathy—what it is, what it isn’t, and why it’s more important than ever.
Antonia Stearn is joined by Over The Bloody Moon's Rebecca Hill and Mediaplus UK's Emmy Greener to explore endometriosis.
In this update, we highlight upcoming changes to consumer protection law; and a recent settlement reached by Meta in relation to personalised ads on their platforms.
25 March 2025
True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...
Ellie Nicolaou
20th March 2025
Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.
19 March 2025
IPA Director of Legal & Public Affairs, Richard Lindsay, has submitted a response to the latest consultation published by the Committees of Advertising Practice, on proposed guidance for industry...
Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...
Emma Chaplin
18th March 2025
Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...
13 March 2025
The IPA has expressed its concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to...
Exploring the importance of insight, celebrating the contribution of the discipline to effective advertising, and providing fresh perspectives and learnings.
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
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Members: Free
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What pitching looks like from a procurement perspective and the value that building relationships with procurement can bring.
12 March 2025
In timely readiness for Neurodiversity Celebration Week, Acas has issued two publications on neurodiversity. This note outlines briefly (with the relevant links) what each publication covers and...
11 March 2025
Performance reviews for senior executives, including CEOs, set a good example, correct business goal misalignment, and bolster their confidence.
Gwyn March
10th March 2025
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
Exploring advertising’s place in culture; the state of inclusivity within adland; and how we can move beyond awareness into taking action to foster truly inclusive and equitable workplaces.
5 March 2025
A webinar demystifying the Advanced Certificate in Effectiveness syllabus and explains how you too can become certified in evaluating campaign effectiveness.
A special Stepping into the Spotlight to celebrate International Women’s Day 2025, explore how to attract positive energy and level up your career.
‘The BetterIdeas Project’ outlines poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues impacting the development of outstanding creative ideas.
4 March 2025
The art of media planning is fading as data and AI replace human intuition. But true planning blends creativity with data to shape culture, not just chase metrics. This is a call to revive the...
Caroline Manning
3rd March 2025
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
28 February 2025