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News
The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry.
Published
22 January 2025
Blog
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. And it’s more than an event for...
Rebecca Philbin
20th January 2025
After the uncertainty surrounding the Autumn Budget led firms to hit the pause button in the third quarter, the latest IPA Bellwether Report highlighted renewed marketing budget growth across the...
16 January 2025
The latest IPA Bellwether Report saw UK marketing budgets rise during the final quarter of 2024...
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Page
Tangible advice from a panel of industry trailblazers and DE&I experts Roxanne Hobbs and Daniele Fiandaca.
14 January 2025
Become the strategic communications planning lead for your client’s business with the Advanced Certificate in Communications Planning.
IPA Director of Legal & Public Affairs, Richard Lindsay has called the delay in publication of CAP's guidance on the advertising restrictions on less healthy foods 'very frustrating for all...
13 January 2025
Document Page
IPA members, both corporate and personal, shall conduct their business and themselves in accordance with the requirements of the IPA Royal Charter and Byelaws and this Rule Book.
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
Video
IPA President Josh Krichefski's speech from the President's Reception 2025, looking back at the highs and lows of the last year and forward with optimism and ambition.
9 January 2025
Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK.
8 January 2025
The IPA is celebrating Annie Gallimore, Belinda Beeftink, Catherine Kehoe, Chris Byron, Josh Krichefski, Keith Weed and Matt Hill for their outstanding service and for raising the reputation of...
7 January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
Online supply pathway of age-restricted ads | New fair payment code | Copyright and Artificial Intelligence | CAP and BCAP consultation on changes to the codes to reflect new DMCC Act 2024 | CMA...
18 December 2024
Small and medium-sized enterprises (SMEs) are always looking for ways to stay competitive and grow. One approach that's gaining traction is using fractional CFOs.
John Morris
12th December 2024
This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners. From Insight to Membership and everything in...
11 December 2024
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
Gwyn March
10th December 2024
Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.
9 December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey.
5 December 2024
The results of the Autumn 2024 IPA Digital Media Owner Survey which keeps agencies informed on which media owners and suppliers deliver the highest levels of service.
An action-orientated morning designed to provide agency leaders with the knowledge and tools needed to re-define success in a world where sustainability goes hand-in-hand with profitability.
4 December 2024
Karen Martin, Chief Executive of BBH London, has been nominated as IPA President-elect to succeed Josh Krichefski, Chief Executive Officer of GroupM UK & EMEA. The election will take place as part...
28 November 2024
The IPA TouchPoints Champions group met to run through an overview of 2024 and upcoming events in 2025, new developments in the DayLite dashboard and the new Making Sense: The Commercial Media...
With advertising of food and drink becoming increasingly complicated because of the various rules and restrictions in place - and due to come into place - IPA Associate Director, Advertising Law,...
27 November 2024
A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).
As the commercial media landscape keeps evolving, data will play an increasingly crucial role in the planning process. Trusted data sources like TouchPoints guide you to fully understand consumer...
Matt Bryan
27th November 2024
There is new guidance for the advertising industry to help remove malicious advertisers from the digital advertising ecosystem. Issued on 6 November 2024 by the National Cyber Security Centre...
Stepping into the Spotlight returns to explore what it means to be creative, how to embed an inclusive creative culture and much more.
26 November 2024
Further to the recent announcement to ban single use vapes in the UK by June 2025 (as reported in our legal update dated 28 October 2024), on the 5th November 2024 the UK Government announced that...
13 November 2024
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.
In a special episode of the Effectiveness Files, the authors of three winning papers from the IPA Effectiveness Awards 2024 dissect the secrets to their success.