1. Home
  2. Resources & Initiatives
  3. Knowledge Centre

Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date
Apply all Clear all

Results 4523

#

Q3 2026 Bellwether Report

UK companies revise marketing budgets up to highest level in over two years, reveals Q3 2026 IPA...

Non Members: £140.00

Members: £99.00

Details

News

#

UK companies revise marketing budgets up to highest level in over two years

Every IPA Bellwether Report category sees upward revisions in Q3, with PR and Events leading and main media recording a nine-quarter high.

  • Published

    15 October 2026

Video

#

Neurodiversity: Understanding different minds at work

How our brains can experience things differently, why someone’s needs and challenges can change depending on the situation.

  • Published

    15 October 2026

Document Page

#

Keeping it Legal: Preventing workplace harassment

Specialist guidance for IPA members on the upcoming new extended employer duty to take ‘all’ reasonable steps to prevent workplace sexual harassment and harassment by third parties.

  • Published

    14 October 2026

Document Page

#

Strategic Development Evaluation

Earlier in 2026, you filled in a Strategic Development Plan, identifying business objectives that could be supported by training, and the CPD activity planned to help you reach them. This document...

  • Published

    13 October 2026

Blog

supernova400.png

It's time for brands to go supernova

Rich Kirk argues that the future belongs to brands that focus resources on creating campaigns with true scale, reach and cultural gravity.

richard kirk website headshot.jpg

Rich Kirk

10th October 2026

News

#

New IPA and SEF report identifies the drivers of sports sponsorship effectiveness

Revealing three fundamentals associated with stronger business outcomes and introducing a new Sponsorship Effectiveness Model.

  • Published

    7 October 2026

Page

#

Making Sense: Louise Twycross-Lewis

PHD's Louise Twycross-Lewis on her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

  • Published

    7 October 2026

News

#

New IPA and Financial Times compendium demonstrates value of long-term brand building

Bringing together more than four decades of evidence showing how advertising builds brands and how brands drive sustainable business growth.

  • Published

    7 October 2026

News

#

Binet and Boyd urge marketers to "kick the promotions habit"

New research reveals how brands are investing more in price promotions than advertising, yet 75% of marketers cannot estimate what proportion of their promotions are profitable.

  • Published

    7 October 2026

#

All to play for

How three fundamentals can transform sports sponsorship effectiveness. New IPA and Sponsorship...

By Rory Natkiel

Non Members: Free

Members: Free

Details

Page

#

Effectiveness Accreditation

The IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent, as well as providing an incentive to maintain existing high standards.

  • Published

    2 October 2026

News

#

AMV BBDO & Spark Foundry win 2026 IPA Effectiveness Awards Grand Prix

The campaign transformed Currys from a retailer threatened by online shopping into the UK's most-preferred technology retailer, generating £500m in incremental revenue and returning the business to...

  • Published

    1 October 2026

News

#

Specsavers honoured for their Dedication to Effectiveness at IPA Awards

The Prize is awarded to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.

  • Published

    1 October 2026

News

#

IPA announces 2026 Effectiveness Awards winners

The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by AMV BDDO and Spark Foundry for a campaign that transformed Currys from a retailer threatened by online shopping...

  • Published

    1 October 2026

News

#

Andrex wins IPA Effectiveness Awards President’s Prize for Creative Effectiveness

The prize was introduced by IPA President Karen Martin as part of her agenda to celebrate the contribution creativity makes to business success, the economy and UK culture.

  • Published

    1 October 2026

IPA Effectiveness Awards

Marketing and finance: Pioneering a new kind of alliance

Marketing and finance: Pioneering a new kind of alliance

  • Agency

    Mother; Nationwide; Wavemaker, a WPP Media Brand

  • Client

    Nationwide

  • Brand

    Nationwide

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Not a campaign, a creative system for the modern era of algorithmic media

Not a campaign, a creative system for the modern era of algorithmic media

  • Agency

    VCCP; T&P; Kepler

  • Client

    easyJet

  • Brand

    easyJet

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Ahoy Admouth! The power of a fluent world to create emotional connections

Ahoy Admouth! The power of a fluent world to create emotional connections

  • Agency

    McCann Bristol

  • Client

    Admiral

  • Brand

    Admiral

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Clear as a bell: The stupidly simple strategy that made AJ Bell the talk of the town

Clear as a bell: The stupidly simple strategy that made AJ Bell the talk of the town

  • Agency

    Pablo London

  • Client

    AJ Bell

  • Brand

    AJ Bell

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Taming the Wild West: How Argos closed the credibility gap in influencer marketing

Taming the Wild West: How Argos closed the credibility gap in influencer marketing

  • Agency

    Billion Dollar Boy

  • Client

    J Sainsbury plc

  • Brand

    Argos

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The superpower in-store

The superpower in-store

  • Agency

    AMV BBDO; Spark Foundry

  • Client

    Currys

  • Brand

    Currys

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Vaseline Verified

Vaseline Verified

  • Agency

    Ogilvy Singapore

  • Client

    Unilever

  • Brand

    Vaseline

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The power of people like you: How popularity paid back for Volkswagen

The power of people like you: How popularity paid back for Volkswagen

  • Agency

    adam&eve\TBWA; PHD Media

  • Client

    Volkswagen

  • Brand

    Volkswagen

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Consistency starts here: How committing to a single campaign idea paid back for Great Western Railway

Consistency starts here: How committing to a single campaign idea paid back for Great Western Railway

  • Agency

    adam&eve\TBWA

  • Client

    Great Western Railway

  • Brand

    Great Western Railway

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

From chasing efficiencies to growing efficiently: How Confused.com made the whole system work harder

From chasing efficiencies to growing efficiently: How Confused.com made the whole system work harder

  • Agency

    Leo UK; Zenith UK

  • Client

    RVU

  • Brand

    Confused.com

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The serious value of humour

The serious value of humour

  • Agency

    MG OMD; Specsavers Creative

  • Client

    Specsavers

  • Brand

    Specsavers

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Life, not death

Life, not death

  • Agency

    VCCP

  • Client

    Vitality

  • Brand

    Vitality

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Waiting to live: Shining a light on children waiting for a transplant

Waiting to live: Shining a light on children waiting for a transplant

  • Agency

    VML

  • Client

    NHS Blood and Transplant

  • Brand

    NHS Blood and Transplant

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The Everyday Tactician: How getting a football club promoted helped Xbox take a step closer to the future of gaming

The Everyday Tactician: How getting a football club promoted helped Xbox take a step closer to the future of gaming

  • Agency

    McCann London

  • Client

    Xbox

  • Brand

    Xbox

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The Value of Have a Break

The Value of Have a Break

  • Agency

    VML; OpenMind UK, part of WPP Media

  • Client

    Nestlé

  • Brand

    KitKat

  • Date

    2026

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

You Belong Here: Sharpening belonging for the next generation of Army recruits

You Belong Here: Sharpening belonging for the next generation of Army recruits

  • Agency

    Droga5 London; EssenceMediacom, a WPP Media Brand

  • Client

    Capita

  • Brand

    The British Army

  • Date

    2026

Non Members: £50
Members: £25

More Details