Discover the new drivers of agency growth

The IPA Business Growth Conference brings together leading economists, researchers and industry experts for a morning of challenge, debate and fresh thinking designed to help agencies unlock new drivers of growth.

Join us on Wednesday, 8 July, where you will: 

• Gain a clear view of what the global economic outlook means for agency growth, investment and client demand from Economics & Current Affairs broadcaster Ben Chu.
• Be among the first to access exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to drive competitiveness and future growth. 
• Cut through the noise as competing visions of advertising's future are put to the test by impartial AI, helping separate genuine opportunities from industry hype.
•  Discover practical ways to move beyond charging for hours and outputs towards value-based pricing, supported by real-world agency case studies and actionable insights.
• Learn how agencies are investing in entry-level talent and developing mid-level leaders to future-proof their businesses and build the capabilities needed to succeed in a rapidly evolving industry.
• And in a thought-provoking closing keynote, Matt Phelan, Founder of The Happiness Index, will explore a powerful but often overlooked growth driver: employee happiness. Drawing on evidence and experience, he'll demonstrate why happier employees drive stronger commercial performance and how agencies can turn culture into a genuine competitive advantage.

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave with the insight, evidence and practical ideas needed to build a stronger, more resilient and more successful agency.

The agencies that thrive tomorrow are making different decisions today; discover what they are at July's IPA Business Growth Conference.